There are places that, for some reason or other, we will remember forever.
The memory is usually tied to very diverse senses: smells, tastes, colors, sounds, temperatures. Emotions of wellbeing, activity, peace, happiness, sadness, worry, calmness, excitement..In an almost unconsciously way, a place can convey many messages that our brain soaks up like a sponge. This human mechanism is the base of physical brand design, a term coined by Crea International. With this, we can design the creation of spaces as physical expression of a brand. The idea is to try and erect a sensory exchange with the public initiating an experience that causes a memory.
It´s not only designing a precise interior: the concept goes further. The entire space must relate to the brand values and, as always whenever possible, achieve interaction with the user. This can be enhanced by the vast possibilities that new technology offers: use of touch screens, sophisticated lighting systems, heighted reality effects, etc.
This technique is perfectly applicable to any space in which they will have contact with the target audience: point of sale, office, fair grounds, spaces for the public, and show rooms.
