The phenomenon of social networks has been a surprised for its effervescent and exponential growth, although its evolution is difficult to predict in the long run. This capability to spontaneously join people with special interests has served as a very valuable tool from a marketing point of few. Any marketiniano can see the possibilities of segmentation and micro segmentation that could be obtained thanks to the amount of facts each network user regularly reports. On top of this, many users offer these facts to join special interest groups (facebook groups).
This marketing paradise is a temptation to many businesses that want to expand their audience by using these sites. The problem is that they still have not found an efficient enough method or one that has high pay back.
The traditional actions on line, like banners or pop-ups, offer limited results: and are usually rejected. For this reason, it is necessary to look for new ways that successfully use this medium.
We propose some clues that I think are important in designing solutions that work.
Respect of Privacy
There is certain information that cannot and should not be accessed, the protection of privacy is important.
Non Invasive Attitude
A social network is a space to share, a space to expand, of leisure, of relaxation, and of voluntary exchange. You are with your friends, acquaintances, and colleagues and you don´t want to be bombarded with adds, it is your space, and your time, you don´t want them to interfere with this.
Monitoring Network Presence
I can create a my own web space 2.0, but it is also important to know where we can be seen in other sites, already created. If we find voluntary groups around our brand-product-service, we are happy, we tell them what we have seen and that we have special benefits for them as a reward for their loyalty. We don´t necessarily mean in terms of huge budgets, but what is important is “a creative thanks”.
Recreation Propositions
Trying to substiture “buy me” for “come and enjoy yourself with me” is something like this: “Look, I´m not invading you, I´m inviting you to enter my home and play with me, we will be friends”¿What? Games- advergamings, special digital content (short-films-stories), contests, opinions spaces, invitations to help define the product-service by the user, thematic web-blogs…
Reward
We must encourage the participation, making claims that alert the public about our proposals. The offer is so large; we must assure ourselves of a sufficient influx that contributes on a level of significant virility. The possibility of a juicy reward attracts us like flies to honey.
Active Listening
If the users finally accept to come enjoy themselves with us, we must be attentive, they are going to tell us what they like and what they don’t like about our brand-products-services, we must act accordingly to what they ask of us.
Coherent Communication
Create connections that will bring users from the real world to the space web 2.0 and vice versa. Integrating any action in our communication strategy 360 º.
Creativity
We ventured to find new proposals, there are many!
Leisure+diversion+participation+rewards+surprises+recognition+emotion+ complicity+…
The web 2.0 is not a theoretic question, but instead a cultivated field and a goal for our creativity.
