Mind Solutions is a firm specializing as a provider of consulting services to aviation companies. The company uses global contacts to provide solutions in aviation anywhere in the world. Since its creation, Mind Solutions has been involved in the following projects:

Creation and launch of two airlines in Spain: creation of business concept and model, business plan performance, fleet contracting, project management and regulatory approvals (AOC, exploitation license).
Contracting aircrafts for Spanish airline companies
Top management consulting for a  Spanish cargo airline
Marketing aircrafts to lease or buy.
Contracts for wet lease/ ACMI for European air companies

More information: mindaviationsolutions.com

AD is a prestigious national manufacturer of automobile parts. Their network is made of more than 60 networks, distributed throughout the Island of Mallorca.

More information: Project Sa Nostra | UIB campaign-UIB

Publicized in the back of the Sunday Edition of El País, are issues related to innovation, the environment, and health.

They will fulfill four functions: the first, to improve income in the fish sector, using excess and species of low commercial value. Secondly, the implementation of a new transformation industry, innovative and pioneering in the Balearic Islands, which will offer jobs to disabled people through Amadip-Esment. Thirdly, they will improve the diet of school children, patients, etc. And, finally, contribute to drastically reducing the consumption of packaged goods, common in frozen products, as well as CO2 emissions created by transportation from distant area catches.

This Project has been designed for the Department of Agriculture and Fish of the Balearic Governemnt and with the collaboration of the Department of Education, Amadip-Esment and Llotja des Piex of Mallorca. For Further Information: amadip.esment, ultimahora, adn, libertadigital, abc, mallorcagastronomica

Más información: Website Handisport

Amara was selected for the organization consultancy in terms of speechers selection, organization of the speeches as well as the definition of the name, identity and graphic and digital communication of the event.

For further information: ITurismo.info, El Mundo

The design follows the guidelines of the financial brand, incorporating the lock as a distinctive element in reference to the sector where belongs.

Casaconfort transmits in its own name the main function of a familiar home: comfortability, cosiness… the creation of a common home as a life project, that uses to match up with the independency from parents home.

Brújula needed a tool for their sales department that would serve as support for the presentation of the solutions and services portfolio, as well as the accumulated experience in each one during these years.

Amara had many meetings with the client that, due to the wide variety of solutions and services in this portfolio, the prior organization and structure were necessary. Following their work methodology, Amara collaborated in structuring the array of solutions and services, developing contents, photography, diagrams, and design. We developed an original brochure, practical and easily read, that satisfied the requirements of the client´s sales department.

Colabora is a certificated Partner of Meta4, a global reference in Human Resources since its foundation in 1991, and is one of the three main international suppliers of solutions for the management of the human capital.

Colabora has a team of specialized professionals, completelly ready to offer and integral solution, including previous consultancy, software solution and required services of implantation and personalization.

Colabora has requested Amara for Outsourcing services, incroporatin a strategy consultant that could help with different tasks.

Amara takes care of the operative marketing department, advertising agency and graphic and online design department of the group of companies that are part of Sistemas de Gestión. The main functions that Amara did for Colabora were: making and design of a marketing campaing through an informative brochure of product and offered services… graphic design and architecture of the new website, developing a simple and clear structure for the navigation, with the objective that the user could have a clear and general vision of what the company could offer. Graphic renovation of their intranet, using a modern and actual design, making all the site pages with the formats HTML and PHP.

We used a typography of a similar family, worked giving “wings” to it and we choosed the blue colour used in the main group to seal the affiliation.

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RG wanted to create a website with a clear and simple structure, with the objective that the user could have a general and clear vision of what the company could offer. As there were a huge variety of contents, it had been necessary a previous organization and structuration of them.

After an investigation of other websites of the same sector and departing from the contents that the customer wanted to show, Amara took care of structuring of a new website with an architecture that could allow the navigation and the access to the required information in and easy, functional and fast way. At the same time, in an agile way it allows the constant update of the offered products.

The suite of Atennea products is made by five solutions developed over ERP Microsoft Dynamics NAV that allow to manage the finnancial and operative operations in different arear of the touristic sector: Atennea Air for airlines, Atennea Incoming for receptive travel agencies, Atennea Airport for airport management, Atennea Transfers for land transport companies, Atennea Leisure for theme parks and leisure centers and Atennea Jet for the management of corporative flying companies.

The customer wanted to built a website with an architecture that could show simplicity and clearity, with the objective that the user could have a general and clear vision of what the company could offer. As there were a huge variety of contents, it had been necessary a previous organization and structuration of them.

Amara, after an investigation of other websites of the same sector and departing from the contents that the customer wanted to show, Amara took care of structuring of a new website with an architecture that could allow the navigation and the access to the required information in and easy, functional and fast way. At the same time with a modern design according to the values and image of Atennea. Amara also uploaded the contents to the web according to the developed sections.

Two of the made activities consisted of 54 personal interviews with different people of the sector (retailers, suppliers, shipowners of the managing comission of OpMallorcamar, brotherhood federations, brotherhoods, malls and restorers) as well as the requirement to fulfill a survey to all the shipowners in Mallorca (205), which was answered by 107. The Amara analysis of the quantitavite and qualitative data was used to complete the study that finally helped to give support to the strategic decision taken by Direcció General de Pesca.

To offer automatic services of information and intermediation for the cooperation and exchange of offers and demands between ITC services companies and tourisic companies from: Balearic Islands, Andalucia, Toscaza, Provenles, Alpes, Côte d’Azur, Forth, Isla de Creta y Lesbos Island

Amara was hired with the objetive to register to the website a total of 160 companies that belong to the tourism sector in the Balearic Islands.

Hotel chains – Independent hotels – Travel agencies – Touroperators – Hotel associations – Airlines – Nautical companies

To achieve this project, we used telemarketing services, departing from a segmented database fulfilled with 664 different companies. Over 1600 calls were made to reach the final goal.

Collaborating with the interested companies, a survey was made with their set up parameters. The survey was sent via e-mail to the 144 registered companies in the database, and afterwards some telemarketing actions were made in order to get an answer from the most part of the companies as possible.

A survey was made with the needed parameters to compile the objective information, and was executed via telephone. The work was done departing from a database of 360 companies, that was accurately refined to show the real companies belonging to the sector.

After the incorporation of the Oasis resorts, it requested to Amara the advice in reference to the most convenient brand ordering to take advantage of the reputation that it already had, adding the attributes of Globalia brand.

The design of a constant communication tool with their professional customers was made.

Related links: iturismo.it , marketingforairlines.com

Amara modernized and updated location plans with a clear and easy to read design, which included buildings, streets, service companies and restaurants as well as park common zones, headquarters and conference rooms.

This design was initially applied to the totem signs pointing in different directions of park zones. Later they were of more use with the new design plan that incorporated them in new structures and strategically placed them around the park better directing visitors.

The ant is the only animal which is able to multiply its own weitgh on the charged material. From this idea Flyant, the flying ant, was born. The graphic design of the brand enhances this fact, and proposes an original and visible support using the plane, what has originated that the company has been know for the whole international air-cargo sector.

This is the case of the institutional brochure created for the official travel to Uruguay that took place in 2006 as well as two books designed to offer the presentation of the studies of the localities of Armenia, Colombia for Fitur 2007.

We ideated a container that sealed the group image and from which could depart the rest of the brands, each one with its own special features.

To offer advanced functionalities to each of those partners, Futura entrusted Amara to analyze the needs and priorities of each internal department, with the aim to creat a website project with restricted access. The project was done in collaboration with a very know software development company in the island.

Previously the commercial team got a complete formation in advanced sales methods specific for the real state and construction sector.

Trablisa is the flagship company of a group of companies that develop integral solutions in terms of security and offer sevices of protection and surveillance, electronic security systems, detection and fire extinction, integral cash treatment, logistics, courier company and auxiliar services.

The group division of “Electronic security devices” of Trablisa needed to have some kind of material that could allow to its commercial department to show in a detailed way the whole range of product and services taht Trablisa Systems provides, meant to big medium and small companies, and individual people. For this reason Trablisa requested Amara to conceptualize, design and mark up a publication that would include all those needs.

To carry out this project, Amara did many meeting with the commercial department to know exactly their needs, as well the range of products and services to be presented. Amara wrote the texts, did the graphic image linked to the technology and innovation, did the selection of the used photography and built up the optimal functional diagrams for the explanation of those. The result was a publication with a very big part ot technological matters.

In 2004 the ParcBit created the ‘Guía de Innovación y Desarrollo de les Illes Balears’ integrated mainly (360 cards grouped in six different cattegories) for reseach centers, innovation and technology centers, business sector, and Public Administration. The content of this guide was essencial for the knowledge transmission in the technological and business environment. The ParcBIT selected Amara to carry out the update of the guide in 2009, the renovation of the design and the mark up as well as the uploading of all the information to the websiteacciobit.

Amara developed these activities: coordination, meetings assistance, survey set up, interviews, research and compile of data from different organizations and collaborating companies, market investigation in financial organizations that were giving economic help or that were collaboration with I+D+I projects, texts translation to catalan, uploading of all the data to the backoffice of the website acciobit.net in catalan and spanish, style creation, mark up and edition of the new guide 2009.

This information was used to creat an specific matrix to know the offer and demand in technological products that the TIC companies (Communication and Information Technologies) offered in the Balearic Islands. Turistec could establish as well the most representative trends that those companies in the TIC sector were following, as well as to define the strategy and the guidelines until the year 2011

A previous telephone activity was made in order to reach a total of final 35 personal meetings.

With the results, answers in reference to the perception, quality, satisfaction level and competitivity were reached and through its analysis, the action guidelines to reach a better service were defined.

The Port Authority manages and maintains more lighthouses than any other Port Authority in Spain. A total of 34 lighthouses, over half being accessible by car or foot, are located in very popular tourist and scenic destinations though many can´t be visited.

Trying to unite the port installations to the Mallorcan society as well as the tourists, the APB contracted Amara to develop united signs for the lighthouses that will have technically descriptive as well as historical-touristic information.

Amara created a preliminary study to see if the rest of the national port authorities were doing the same things, aimed at promoting lighthouses in a touristic manner and to see what materials were used to be weather resistant.

With the obtained results Amara created a proposal as well the design and layout of the lighthouses, and possible materials to use.

The decision made was to finish the design proposal by Amara in a prototype that would be produced and located in the Faro de Formentor. By doing this, they will test the resistance of the proposed materials and will be able to make a decision for the rest of the lighthouses.

For this reason we reccomend to develop, from an analysis of the previous works done by design companies, a communication style manual, where the guidelines for the construction of future materials as well as the kind of images used for any professional in the sector were given.

Amara designed the office signs and produced all the incorporated elements as well as the internal signs that communicate the corporate messages and products.

Trablisa is the flagship company of a group of companies that develop integral solutions in terms of security and offer sevices of protection and surveillance, electronic security systems, detection and fire extinction, integral cash treatment, logistics, courier company and auxiliar services.

Trablisa has requested Amara the updating of its corporative presentation, both in contents and visual line as well. The customer needed to have two versions of the presentation: a more commercial format, sumarized in a magazine format and a second one, with more extention, as a support material for the presentation to the customers that will explain with more detail the products and services that the group offers.

To carry out the project, Amara did many meetings with the involved departments to know exactly their needs and the range of products and services to be included. Personal interviews with each manager were done, creationg a unique definition, clear and simple of the company and each of its business divisions. A collection of texts that summarize the mision, vision, values, products and services, work methodologies… was made. In addition, photograpic sessions in some locations were made in order to create a database of images to be incorporated to the presentation. A modern graphic style line was created and designed, according to the products and services offered by Trablisa.

Being a recently created business, the professionals together alone make up a large sector. In order to do business in the aviation sector, Mind Solutions needed to have a presence in multi language internet so they can promote their services and be accessible to international clients.

Amara offered a simple but very specific solution based on providing a high level professional image. Their online presence was reviewed in detail in terms of competition and focused on the development to achieve a differentiated position that will communicate know-how, experience and high quality services. Structure was thought to prioritize web access through the description of services. We also studied the way to optimize your position in search engine rankings by linking the domains and texts to the key concepts of the sector.

The client chose Amara for their experience in the aeronautics sector.

Trablis is a company part of a business group that develops comprehensive security solution, and provide personal services and electronic surveillance, fire prevention, effective comprehensive treatment, logistics and courier services, training, home care, cleaning, and janitorial protocol.

At the end of 2008 Trablisa realized that the attention they provide to their clients could be optimized. Improving their market quota would require all their departments to provide the highest quality attention to their clients, with concrete and precise information, remaining cordial and professional, and providing effective solutions within the assigned time period.

Amara defined and carried out a plan to improve the department for clients, defining the starting point and the desired ending point, the short, medium, and long term objectives, defining the work team, formation, resources, deliverables, and deadlines. The reconstructed the architecture of the house lines by introducing a unique number and a automatic operator. They defined the work process and call scripts to standardize and improve client attention.

They introduced and parameterized the application of a management call center to monitor key metrics and the performance of call operators. They participated in the development by defining the specifications, the functional design and parameterization of a contact management application (like CRM) integrated with the management system (ERP). Also they reviewed client attention requests of other departments with ends of improving the efficiency of themselves and avoiding bottlenecks.

The client chose Amara for their experience and methodology in the implantation of the call center destined to offer superior service and quality, loyalty to the client, and maximize daily operations.

Amara followed the norms of style and architecture developed by the General Director of Communications to define the standard model of the Department of Sports and Youth websites. They applied the modern design, easy to read and flexible in growth to this unique model.

The following design applications were applied to each of the seven websites, to give them personality according the function of the organization to which they belonged.

They selected a collection of specific photgraphs for each website, in addition to bringing more personality to the graphic style; it helped transmit the concept of the activity and the corresponding entities.

Amara has developed for Luabay, in addition to naming the chain (in 2008), the design of the hotel´s deliverables in 2009, looking to give its own aesthetic to each piece that enhances the novelty and freshness of their proposal.

Amara wants to make the website www.inestinbalear.com the showcase for the most attractive businesses, profitable and innovative, enhancing the islands reputation for distinct reasons rather than those usually known to Spain, Europe, and the rest of the world. The idea is to convert the web site into a potential marketing tool that helps connect projects (entrepreneurs with business ideas) with capital (investors) in order to execute them.

Among other solutions used to achieve this goal, we emphasize the presentation of ¨successful stories¨ of investors that have succeeded in creating ideas and projects that today are very profitable. They have used the site header and an inner section to promote stories of successful investment in the Balearic Islands and share the experience of these profitable entrepreneurs.

Trablisa is the flagship company of a group of companies that develop integral solutions in terms of security and offer sevices of protection and surveillance, electronic security systems, detection and fire extinction, integral cash treatment, logistics, courier company and auxiliar services.

Trablisa wanted a total renovation of its corporative website, updating contents and visual. The new website has to be built up as a center of relationships between customers and collaborators, a way to support the commercial department, a specialition show room and a point to get new business.

Amara created a new and innovative style. It built up the website that transmited the company values. A hard job was done in order to reach a clear organization of the contents to make easier to the users the comprehension onf the services offered by Trablisa as well as to provide an easy access to the contents. The result was a modern website according to the aesthetics and demands of a leading security services company.

This has resulted in the involcration of the Department of Education, that has made their importance to serve in the school cafeterias local fish products, improving in this way the nutrition consumption that make up the Mediterranean diet.

They sought out the participation of the organization AmadipEsment so the fish from Mallorca´s Lonja could be brought to the school cafeterias, at an affordable prices and in an attractive way. A nutrition expert developed four new products made of 100% local fish, in a simple way that respects the organoleptic characteristics of the species: fish soup, croquets, hamburgers and sausage. To be developed, in the first phase, for children and youth, must comply with certain prerequisites: they can´t have bones, retain all its nutritional value and are suitable for Celiac.

The Project Complies with Four Goals:

Improve the fishing sector income, improving the advantages of the species encased with sales value and a large amount at a low Price.
Driving the development of a new industry of fishing product processing, innovation and pioneering in the Baleares, that will offer jobs for disabled people through Amadip-Esment.
Improve the diet of our children, patients, etc…
Drastically reduce the consumption of packaged goods, commonly found in frozen food products, as well as CO2 emissions caused by the long distance transportation from the capture zone.

This Project has been designed for the Department of Agriculture and Fish of the Balearic Government and with the collaboration of the Department of Education, Amadip-Esment and Llotja des Piex of Mallorca.

Julian Lopez proposed developing Paula Eider as his star Project in order to drive business growth. Paula Eider wasn´t available on the internet and they began the development of her website. The website should contribute to the brand positioning ¨Paula Eider¨ and a means of capturing clients, it already is a high potential business line that can convert itself in new store chains or a franchising line.

The Project has been developed by applying the brand identity to the online space. Besides the graphic design they wanted to move the atmosphere and elements of the of new line of stores to a online style tool, proposing an adaption of colors, forms, volumes, and pictures. The tool left much room for the photography of products and collections to recreate the atmosphere of the stores. They designed a simple navigation, highlighting the accessibility to the graphic content and texts. They used young language for various sections and they developed areas to captivate potential clients with the news letter ¨Paula in your house¨ or the section of suggestions of gifts ¨Paula Eider Gives¨.

The client chose Amara for their experience in the online sector, for the strategic analysis and the methodology that they do the development and creation of each Web.

They currently have a network of 9 stores in great locations, 2 in Valencia, Madrid, Seville, Murcia, Alicante, Castellón, Albacete, and Zaragoza.

Julián López still however does not have his business online and he has suggested the creation of a website. The website must define a market position for the brand, ¨Julián López¨ and have a means of capturing clients. The business currently deals with an audience traditionally made up of housewives and wants to be known in younger public sectors, bridging the generational gap between modern communication tools while remaining in line with the needs and customs of the sector´s objectives.

Amara proposed constructing a site that will reflect simplicity and clarity in the structure as well as the navigation, so that online users (primarily youth) will have a generally clear vision of what it is the business specializes in. Because of this they developed sections that explained how to access and use Julián López products and how the professional designers are creating the most exclusive models. The new website, in this way, converts into a useful marketing tool that allows the interaction of the client, helping them get all the product information and facilitating in the selling process. Moreover, we worked side by side with this company to convey the essence of Julián López so that the tradition and future will be reflected in the style and functionality of the website.

The client selected Amara for their expertise in the online sector, and for their comprehensive methodological approach that couples commercial, promotional, and communicational perspectives with design and programming for a fully aligned synergistic effect.

Over 230 offices in Balearic Islands and the rest of Spain
1.500 employees
650.000 customers

Since the UIB started, 23 years ago, SA NOSTRA has showed an important commitment with the activity of the this study center, supporting with all kind of resources, opening new degrees and centers of investigation and giving incentives to the students with scolarships for foreign learning and since this year with scolarships for university and postgraduate studies

Sa Nostra develops annually a campaign focused to the captation of new students, taking profit of the registering period of the young university students. The objective of the campaign was to inform of the new products (loans for studies, scolarships…), advantages and convenciences to pay the register trhough SA NOSTRA.

The 2009 campaign was developed from a northamerican university aesthetics image, joining it with the own identity of the company. This image was used in different commercial medias (displays, posters, buses signboard, flyers, uniforms…). The campaign was completed with the support of a promotoring team whose memebers received a hard training of the products focused to young univerisaty students, and a gift to all those who register.

Amara was in charge of this promotional campaign and during that period, there was an important growth of registers through SA NOSTRA the percentage of growth of the university was tripled for SA NOSTRA.

Amara designed and coordinated a simple campaign but with high visual impact. The creative concept of the campaign was applied to diverse elements that were distributed throughout strategic locations in the park.

Given that all employees of the businesses located in the park must cross a wooden bridge that connects the parking lots with the business buildings, they placed stickers on these bridges that explained the opening event.

Parallelly, Amara designed the graphic elements of the campaign directed to the managers; emailing along with the tickets an invitation to the office opening event.

In 2007 the ParcBit created the first business directory located in this park. In 2008 ParcBit requested the presentation of a proposal for the updating of this guide including: design, mark up, edition, revision and blending of texts, photography and catalan traduction

Amara did a proposed to do two editions according to the language (catalan and spanish). In this way it allowed to the park organization the power to choose the language edition according to the target. Also a photographic study was made that covered all the most important areas of the park. The proposal of two new sections was also made, the first one “park advantages” where are shown the advantages of having the headquarters in ParcBIT and the second one “Park life” that was created as a photogaphic collection of the park, where workers are the main characters.

With the innauguation of the Microsoft Innovation Center – Tourism Technologies, this company gets in contact with Amara with the following needs: Creation of an image that will identify and distingish the center, durable and usable in basic stationery that will integrate the identities of Microsoft Innovation Centre, Govern de les Illes Balears and ParcBit, under the created image.

The customer selected Amara for its experience in design and brand creation.

Amara collaborated with the customer in terms of the definition of the hired people and did the first selection of applicants allowing the company the possibility to choose among the finalists.

From this communication and design defined style, Amara recommended a style of imaged according to it, that would reinforce the visual coherence of the communication of 3digits. In this cas, the photographs were made adhod, inside the office of the company in ParcBit.

Through analyzing the information referring to the project, Amara was commissioned to create a graphic proposal, contents layout, diagrams as well as select the photography that helps the contents in each part. In accordance with the created style, they made the necessary adaptations to the structure and content in order for its creation and programming.

The Blau Port Petro Beach Resort and Spa is a five star establishment, located in Mallorca near the picturesque Port Petro and close to Mondrago Natural Park, 140.000 m2 of nature. The cliente needed to create a publicity campaign that strengthened and promoted the variety of services the hotel offered, for a client with high purchasing power.

turisTEC needed to give a corporate presentation, a catalogue of solutions in paper form that could be used as a representation of the cluster. They must be deliverable solutions, concise and uniform that translates the value of the cluster, the line of action, the reason for their existence, agencies and companies that comprise it, as well as the relationship of the solutions offered by cluster companies in a friendly and innovative manner. turisTEC contacted Amara to design this corporate presentation.

Amara developed an in-depth analysis about the cluster, to be able to determine the rate and structure of the contents. Once this part was finalized, the client provided the information and Amara drafted a commercial text that was able to be presented in a corporate presentation. At the same time they defined, together with the client, the photography and a graphic line for the turisTEC corporate presentation, which would serve as future reference for the development of other marketing materials. As well as coordinate with other integrated cluster businesses the contents to demonstrate a catalogue of practical solutions, striking and functional. Through an in depth analysis created a conceptual level (metric type) quite innovative, which demonstrated the most significant solutions that they offer for the business´s said subsectors TIC that make up the cluster.

The client chose Amara for their experience, methodology and strategic analysis, in the development of promotional materials and communication within the Technology, Information and Communication field.