At Amara we work to help organizations and businesses find the best way to identify, access and satisfy their target consumers. In order to do this, we design strategic and integrated marketing solutions according to the requirements. With the aim of improving the value offered to every client we use a range of methods and tools already used or constructed ad hoc according to each case of urgency and necessity. Making an accurate diagnostic of the situation is the starting point of all our projects. Establishing, together with the client, the beginning scenario, Amara studies, develops, and executes, with all the resources at their disposal, the plans of action that will fulfill their desired objectives.
Strategic Approach
This helps us serve our clients in making decisions in the present, keeping in mind how they can affect the organization´s future, considering the changes that are expected to arise in this setting, taking full advantage of available internal resources and representing a key competitive advantage over the competition. Some of the projects that we do in the strategic area consist in developing
Methodologies
Marketing Plans
Communication Plans
Market Studies
Branding Strategies
Naming of Brand Portfolios
Competitive Differentiation Strategies
Segmentation Strategies
Marketing Strategy of Additional Services
Positioning Strategy
Internal Marketing
Online Marketing
Marketing 2.0 in Social Networks
Operative Approach
The strategies are brought to life in the action plan that will consist, in many cases, in the development of
Corporate Image
Publicity Campaigns
Packaging
Communication Campaigns
Editorial Design
Web Site
Relational Marketing
Online Marketing
Internal Marketing
Events
Business Consulting
Amara helps their clients to
Investigate and use market data to identify opportunities
Define, construct, and test the channels of access to prospective clients
Develop optimal and refined communication, using the information that each target counts on.
Form business teams aimed at the desired objectives
Identify the key processes of the business tasks to be developed
Accurately track the results in real time
Some of the services we offer are
Sales Methodolgy
Sales Team Training
Implantation of CRM´s
