What we do
Destinations are facing the challenge of creating their own promotion marketing that is different than those of the tourist operators. Amara´s work consists of determining a different position for each destination, in the search to align all the actions of the destination with those of the tourist sector as a whole.
How we do it
Amara has developed a specific marketing method for destinations that uses all the needed elements for analysis, defines strategic positioning, and focuses on the most significant aspects of each.
When we do it
Amara works with destinations in any phase of touristic development:
Researching the destination´s tourist sector, competitor destinations and the global touristic context in order to establish a “situational status”, as a starting point to begin the process of definition of differential position
Making a marketing plan and beginning the process of determining objectives, strategies, actions, resources, and time
Running already designed actions
Designing tools to measure the fulfillment of the desired objectives
Where we do it
Amara is where you find the destination or where the clients are the destination. Depending on the work to be developed, Amara brings the client presence wherever it is key, realizing with their own organization all the tasks the destination presents them with.
