What we do
The primary sector in Spain is in the process of full renovation. It generates products that thus far, only major supply industries have had managed to position and distinguish from others.
The brands for primary products in Spain are still being born as appellations of origin, quality labels, security… the consumer finds themselves lost in the maze of products that they offer, with serious difficulties in choosing the best fit, not only in terms of price, but also in quality and sustainability.
Amara collaborates with the public administration, producer’s associations, cooperatives and primary sector businesses to differentiate their offer and define a possible market for their products generating more value for the consumer while seeking to maintain a fair return for the producer.
How we do it
Amara counts on their vast experience in accompanying brands in developing their business. Because of this, throughout the years Amara has developed different methods to fullfil the specific needs of each client.
When we do it
Because Amara has a wide range of specialties, beginning business with us is not limited to a specific time frame. Our organization adapts to the needs of each client and responds to their objectives, developing in every case, a solution that needs:
A sector analysis at an organizational and/or commercial level
Definition of objectives, strategies, public objectives for products/services
Creation (naming and design) of brands
Commercial action plans
Market survey for a product/service
Promotion plan for products/services
Where we do it
In conjunction with each work plan, Amara works “in the field” (an agrarian operation, a guild, a market…), in the client´s office or in their own facilities. Their work can have a local, regional, national or international dimension, depending on the desired objectives of the client
Our clients
