As a hotel manager, you may find this question absurd, but the answer is not as simple as it seems. Do you know what are the preferences of your hotel’s potential customers? What factors can influence their decision? How to
Referral marketing is a process that encourages a company/brand’s existing customer base to engage their friends, family and other contacts by promoting products and services in exchange for discounts, gift certificates and various other
El website de tu empresa es uno de los activos más importantes para tu estrategia. Si tenemos en cuenta el ciclo de compra habitual de los consumidores online, vemos que tu sitio web puede
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The concept of ‘shopping tourism’ is quite recent, and is expanding in the tourism sector. Its expansion in the market is due, like many changes currently taking place, to new consumer attitudes
La industria del turismo se ha
The tourism industry has always adapted to new technologies. In fact, today it is impossible to move forward
If you think about it, it can be a challenge to communicate with your potential customers in a timely and personalized way, whether it’s when they consume your content about a destination,
Does it really matter whether or notyou adapt your hotel website to the Christmas season if you already include related offers? It certainly does. Think of it another way: why do department
The canonical tag has been supported by major search engines as early as 2009, but despite the benefits it offers, it has often not been implemented due to lack of knowledge about this technique and
Nowadays there are many customers who choose to book their vacations on their own, as new technologies are making the process of booking hotel rooms even easier. However, there is still
Who doesn’t know Spotify today? While this platform was not the first to offer an online music service (remember Napster), it has been the most innovative when it comes to executing a marketing and
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