Ibiza is a unique tourist destination in the world and it has managed to stay decades on the crest of the wave. Still fashionable today. The figures confirm this. Last year he managed to overcome his own record with more than 3 million tourists. This year, it seems that the figure will not decrease, quite the contrary. He tiptoed past the crisis by offering a new model of luxury tourism, with great success.
Ushuaïa, ME Ibiza, Destino Pacha Ibiza Resort, Hard Rock Hotel Ibiza… luxury hotels have multiplied on the island in recent years, and so has done the complementary offer. Ibiza has the most expensive restaurant in the world, 1,400 € price per person, and has yet to develop projects. Without going any further, next year a complex of dinner-show promoted by Ferran Adrià and Cirque du Soleil will open.
The new generation of tourists visiting Ibiza, Millennials, live in the network… Online marketing is certainly the bait they bite.