Terms of Use and Privacy

    When you use our website, we collect and process personal information about you. This document helps us to understand what personal information we collect about you, how we collect it, what we use it for and what rights we have regarding your personal data.

    The expressions "Amara", refers to Amara, marketing engineering SLU. We also use the term "Policy" to refer to this Privacy Policy and "Website" to refer to our applications and all Amara websites.

    Amara, marketing engineering SLU is the entity responsible for the processing of your personal data. 

    1 Personal information: what we collect and what we use it for

    1.1 Acceptance of a offer

    An offer is some kind of utility (ebook, calculator, etc ...) that we offer on our website to those clients who want to learn and learn about a certain topic. For download or interaction we usually request the data of the interested professional.

    When an offer is downloaded from our website, we automatically generate an account ("Account") and collect the following personal information about you (the "Master Data"):

    • Your name and surnames
    • Your e-mail adress
    • The URL of your company's website
    • Your phone
    • Your interests in the marketing area

    This information is mandatory, which means that without it it will not be possible to proceed to download the offer.

     1.2 Information on interactions of our commercial or technical department

    In the same way, we can collect information of a public nature or that has been obtained through interviews with you or your company's staff, through the exchange of emails, profiles on social networks and other sources of public access. 

    1.3 Cookies

    Our website uses cookies. Cookies identify your computer or device, not you as an individual user, and are used for different purposes.

    Then, you can consult more information about which Cookies uses the Website and for which purposes.

     1.4 Your IP address, browser parameters and location

    When you visit the Website, we register the IP address of your computer and the browser parameters. The IP address is the numeric address of the computer used to visit the Website. Browser parameters can include the type of browser you use, the browser language and the time zone. We collect this information to be able to track the computer used in cases of misuse or illicit actions in relation to visits or the use of the Website. We also use the IP address to establish your approximate location (at the city level) for statistical purposes.

    1.5 News bulletins and informative emails

    We collect the information you provide us when you subscribe to our news bulletins, informative emails or similar (we collect your name, email address and newsletter preferences). If you no longer wish to receive our news bulletins, informative emails or similar, you can cancel the subscription through the link found at the bottom of our newsletters or by sending an email to info@amara-marketing.com.

    1.6 For which purpose do we use your personal information?

    We will use the information you provide us to:

    • Provide our services on our website
    • Identify you as a registered user when you visit our website
    • Improve the Website and our services
    • Answer your questions and provide an appropriate service
    • Send you our newsletter
    • Invite you to events that we organize or in which we participate in some way
    • Occasionally, send you information about our products and services
    • Contact you by telephone to complement the previous actions
    • Perform various activities for internal professional / business purposes, such as data analysis, audits, supervision and fraud prevention, development of new products and services, improvement or modification of the Website or our services, identification of usage trends, the determination of the effectiveness of our promotional campaigns and the management and expansion of our business activities
    • To satisfy the legal requirements and legal processes, the requests of the public and state authorities, the pertinent norms of the sector and our internal policies.
    • Protect our operations
    • Protect our rights, our privacy, security or property, yours or that of others
    • Allow us to make use of available resources or limit any damage that we may suffer

    We will also use the information in other ways, about which we will send the relevant notice at the time of collection. 

    1.7 Which is the legal basis for the treatment of your personal data?

    We have to process your personal data to:

    • Fulfill our legal obligations
    • Pursue legitimate commercial interests of your own in relation to the operation of the website and the provision of our services to you, or pursue the legitimate interests of third parties provided that your interests and fundamental rights do not cancel such interests
    • For the initiation, exercise or defense of legal claims, as appropriate

    Some of these reasons for the treatment of your personal data are coincident, so there may be several reasons that justify the processing of your personal data.

    In those limited cases in which you have expressly consented to the processing of your personal data, for example, by subscribing to our newsletter, you may freely revoke your consent at any time. However, keep in mind that we still have the right to continue treating your data if it can be justified on the basis of another legal basis mentioned above.

    You have the right to object to the way we treat your personal information, or ask us to limit treatment.

    If you want more information about our legal bases for the processing of your personal data, please contact us by email info@amara-marketing.com.

    1.8 Other Disclosures

    In addition to the foregoing, we disclose your personal information in favor of the following parties and under the circumstances set forth below:

    • To subsidiaries of Amara and other companies within the Amara business group
    • In order to comply with the legislation or respond to claims, legal proceedings (among others, subpoenas and court orders) and requests from public and state authorities
    • To a third party, in the event of any restructuring, merger, acquisition, sale, joint operation, assignment, transfer or any other type of disposition of all or part of our business or our assets (among others, in relation to any insolvency proceeding) or similar).

    2 Responsible for processing (data)

    2.1 Information for which we are responsible for the processing (data)

    We are responsible for the treatment of the Master Data that you enter to create and maintain your profile. We are also responsible for processing the information that is disclosed to other services. The collection of your data is governed by Spanish legislation on data protection. 

    3 Links to websites

    Our Website contains links to other websites. The inclusion of such links on our part does not imply that we endorse those websites. We do not control the content of these third-party websites and assume no responsibility on behalf of such third parties or their policies or practices.

    We urge you to consult the privacy policies of these third-party websites, since their procedures for collecting, handling and processing personal data may differ from ours.

     4 Data preservation

    We keep the Master Data and other personal information that you provide, including your opinions, during the time that you keep an Account or as necessary to provide our services. If you decide to delete your Account, we will delete this information if you so request and we will only keep those data that we are legally obliged to keep (for tax or other purposes). 

    5 Security measures

    We use reasonable measures at the organizational, technical and administrative level to protect your personal information within our organization and, in this sense, we carry out regular audits of our system in search of vulnerabilities. However, since the Internet is not a completely secure environment, we can not ensure or guarantee the security of the information you transmit to us. The emails sent through the Website may not be encrypted, so we advise you not to include any confidential information in the emails you send us.

     6 Cookies

    The Website uses Cookies and similar technologies ("Cookies"). By using our Website, you agree that we use Cookies as described below. 

    6.1 What type of Cookies do we use?

    Cookies are small pieces of information that the Website places on your computer's hard drive, on your tablet or on your smartphone. Note that HTML5 introduced Web Storage, which has characteristics similar to Cookies and, therefore, we can consider it as such from that moment.

    The Cookies contain information that the Website uses to provide more effective communication between you and your web browser. Cookies identify your computer or device, not you as a user and person.

    We use session cookies, persistent cookies, HTML5 SessionStorage session cookies and HTML5 localStorage and sessionStorage HTML5 objects, which are temporary and are deleted once you exit your web browser. Persistent cookies are permanent and are stored and remain on your computer until they are deleted. Persistent cookies expire or are deleted alone after a certain period of time, established by cookie, but are renewed each time you visit the Website. HTML5 localStorage objects are permanent and are stored on your computer until you delete them.

    6.2 What do we use Cookies for?

    We use Cookies to:

    Generate statistics

    Measure website traffic, such as p. ex. the number of visits to the Website, of which domains the visitors come from, which pages are visited on the Website and in which geographical areas in general the visitors are located.

    Monitor the performance of the Website and the use you make of our Website

    Monitor the performance of the Website, our applications, as well as the way you use our Website, our applications.

    Monitor the use you make of the emails sent

    Know the use you make of the emails sent and also for statistical purposes.

    Authentication and improvement of the functionality of our Website

    Optimize your experience with the Website, including remembering your username and password when you return to the Website, as well as remembering information about your browser and preferences (e.g. your language preferences).

    6.3 Third party cookies

    Third-party cookies are placed by third-party websites, not by us.

    6.4 Elimination of Cookies

    It is possible to eliminate the Cookies that are in your computer. In general, you can delete Cookies from the History or Privacy, through the Settings menu or Browser options. In most browsers, you can reach the same menu with the shortcut keys Ctrl + Shift + Del or Command + Shift + Del on a Mac.

    If you do not accept the Cookies of our Website, you may experience inconveniences in the use of the Website and may not be able to access some of its features.

    7 Access and summary of personal information we have about you

    If you have an account in Amara, you can ask us what information we have about you and why we have that information.

    You can write us an email to info@amara-marketing.com and request information about your personal data. Upon receiving your request, we will inform you of what personal information we have about you, how we collect the information, the purposes for which we treat your personal information and with whom we share your personal information.

    8 Correction and deletion of your personal data

    If the Master Data or other personal information we have about you in our capacity as responsible for the treatment is incorrect, you can contact us through info@amara-marketing.com to correct it.

    If your Account is deleted, all data associated with your Account, including your Master Data, will be deleted.

    9 Other rights

    In addition to the rights set forth above with respect to your personal data, you also have the following rights:

    • You have the right to object to the way we treat your personal information and limit your treatment.
    • In particular, you have the unconditional right to oppose the processing of your personal data for direct marketing purposes.
    • If the processing of your personal data is based on your consent, you have the right to withdraw your consent at any time. The withdrawal of consent will not affect the lawful processing of the data made before you withdrew your consent. You can withdraw your consent by sending us an email to info@amara-marketing.com

    In some cases, these rights may be limited or conditional. For example, the right to portability of the data in a specific case depends on the specific situation of the treatment activity.

    10 Information about minors

    Our Website is not intended for minors. If you are aware that someone under 18 has provided us with your personal information, please contact us.

    11 Our Delegate for Data Protection

    We have a Data Protection Delegate (DPD). If you have questions about the data processing activities we carry out, we invite you to contact the DPD by email at info@amara-marketing.com.

    12 Changes in the Policy

    We reserve the right to make changes to this Policy. The date shown at the beginning of this Policy indicates when it was last revised. If we make substantial changes, we will notify you through our Website, or in any other way, to give you the possibility to review the changes before they take effect. If you object to our changes, you can close your account. The continued use of our Website after the publication or sending of a notice about changes to the Policy implies your acceptance and acceptance of the Policy update. 

    13 Contact information and addresses to send questions or complaints

    If you have any questions or concerns about our Policy, about how we treat your personal information, or would like us to correct your personal information, you can contact us at info@amara-marketing.com.

    You can also send us a postal letter. Our contact information is:

    Amara, ingeniería de marketing

    C / Galileo Galilei, s / n - Edificio U - ParcBit

    07121 Palma de Mallorca