Data collecting is nowadays the cornerstone of the most efficient marketing strategies. It is easy to understand why this operation is so important: when you get to know your audience and segments of interest, you will have an advantage to develop targeted strategies and save resources.
Companies have always known the importance of having information about their clients since they started to adopt offline methods like storing data in file cabinets and card indexes. Even if these techniques represented an innovation, in our digital world they are obsolete and impractical to consult.
So, what can your company do to keep up to date with its clients, get precious data about prospect’s geolocation and favorite navigation tools and check your sales, altogether? The answer is implementing a CRM system, a tool that will revolutionize your marketing strategy and therefore your entire business.
Any company can access important sources of information through a CRM in an easy, aggregated and segmented way. No matter who conducted the sale or took care of your clients, you will get all the information needed in a blink of an eye.
A customer relationship manager (CRM) will also help you to know quickly and easily what your potential customers are interested in, to generate a broader vision of your business and create upselling and cross-selling campaigns.
Adopting a CRM system is not only for big companies with loads of data to manage, it is also a great solution for small and medium-sized companies, distributed in any kind of market, especially in the tourism and health sectors where meeting the needs of customers is essential. Having a CRM for SMEs goes beyond the collection of data: you can sell your products or services following the hints of your best advisors: your clients.
In addition to storing your prospects’ data, a CRM software can integrate information from social networks, website actions, reactions to your email marketing campaigns, etc.
Administrative procedures are no longer the most important part of the operation of your business. It is now critical to understand and meet the needs of your customers.
By having a greater knowledge of your target, you will be able to make more sales and consequently increase your income.
We define a CRM as company tool where all the available data about your clients or leads are added. This information is what allows Marketing professionals to work different strategies, accurately shaping all segments of your audience and clientele. Thanks to this tool, anyone from your company can know the buyer's journey of these customers (or leads) and analyze, for example, their browsing habits and interaction with the company. Are they subscribed to the newsletter? Did you send them a follow-up email in the last period? Have they been interested in your latest articles? This powerful database is within your reach if you trust a CRM for your company.
A CRM system serves as vital center to manage the many tasks that arise in a growing business. This system offers all the teams in the company, including sales, customer service, marketing and business development, a better way to manage interactions with customers. Thanks to the CRM, we have easy access to data such as contact information, sales opportunities, effectiveness of marketing campaigns, services and much more. In short, a CRM system that can offer a 360-degree view of the client, all this through a customizable and easy-to-use control panel.
One of the main advantages of this type of data management system is that a good CRM is customizable. For small businesses, a CRM system can help put all the data that interests us in the cloud, making them accessible in real time, from any device. In addition, as the company grows, a CRM can expand to include more sophisticated functions and obtain an integral view of the state of the company in real time.
A CRM helps your company to find new customers, attract them and keep them happy through the organization of available information about actual clients and prospects. CRM systems start by collecting data about a user's browsing on the corporate website, their email, phone, social network data and much more through multiple channels. In the same way, the CRM can automatically extract information from other business applications and store personal details to provide a complete record of individuals and companies in general.
Thanks to a company CRM system, your sales team can easily track each client (potential, actual or loyal) to communicate with them in a personalized way. Knowing your clients in depth will be your biggest advantage. If you do not know them, how can you offer them what they need? Your customers want to feel special and receive offers and news about what really interests them. Your CRM will allow you to create customized and adaptable interactions to your different buyer-personas (target audiences) and thus increase the number of your sales.