Inbound marketing, the methodology that will help you grow

What does your business website need to do Inbound?

Developing a corporate website represents a crucial factor for the success of Inbound strategies. Its ideal characteristics in terms of structure include ease of navigation, optimization for mobile devices, internal links and buttons to reach the social networks of the company. Talking about contents, a successful corporate website should have a blog, long texts of good quality that include keywords and CTAs to involve users.

What can be achieved with Inbound Marketing?

Inbound Marketing is widely considered an effective strategy to promote brands, but there are companies which do not use it yet because they do not understand the advantages it can offer or do not have the time and training to apply it. Adopting Inbound strategies attracts more visitors to the corporate website, generates leads and converts them into new customers and encourages loyalty for existing customers. In addition, it is a scalable and viable long-term strategy suitable for all types of businesses.

Which strategies does Inbound Marketing include?

Adopting Inbound methodology involves using its strategy branches, each one with its own characteristics and advantages. The main ones include creation of original content (Content Marketing), analysis and improvement of indexing (SEO Marketing), propagation of the message through social networks (Social Media Marketing), emails (E-mail Marketing) and pay per click campaigns (PPC). The flexibility of Inbound Marketing allows us to create a plan tailored to the business’ needs of the company and use the strategies that best suit them.

What should be expected from Inbound Marketing?

The potential of the application of an Inbound Marketing strategy is best expressed when it is carried out by professionals of the sector. Advantages derived from this methodology include a fast increase of traffic and better SEO positioning, attract new leads, convert leads into real customers, loyalty enhancement and retention of existing buyers and improvements in the reputation of the company on the web.

How long will it take your business to see the ROI?

The calculation of the ROI generated by the application of Inbound strategies responds to subjective rules according to the needs of the company, tools used, initial investment and many other factors. If applied correctly, Inbound Marketing generates a fast and consistent ROI that can be calculated through a joint action of the marketing and sales team and / or using data collection platforms such as Hubspot.