The importance of having a good reputation

What does online reputation mean?

Online reputation is the set of all the information about you or your company that appears online, including web pages, blog posts, social networks, photo, etc. In practical terms, the information that appears in the Google search results, including reviews and comments on other sites. A good reputation shows that you are an expert in your field and that users trust you to solve their problems.
For example, if you are a professional in the health sector and the name of your clinic comes out in the Google search results, if someone in a forum talks badly about your services, this comment might generate a loss of clients and prospects.

What factors can damage my reputation?

A damaged reputation can have many factors and arise in several channels. For example, it can be generated by your own company due to a superficial customer service, teams who are not trained to provide a good quality of service in situ, poor communication about the characteristics of products and services provided, etc.
In addition, your competition as well as demanding customers or scammers, can take advantage of the internet to damage your reputation using fictitious facts, introducing information in the system that could compromise your business.

Can I solve a damage to my reputation on my own?

Online reputation management is a sensitive issue that requires professional intervention and advice. In fact, it represents "the face" of your business in front of all Internet users, a place where a single wrong answer to a negative comment can generate dozens of complaints and become viral. In addition, a correct reputation management strategy can benefit from the development of audience segment analysis, application of SEO techniques and scheduled follow-up.

How long does it take for reputation management to work?

Repairing the damage also means rebuilding. The duration of this process may vary depending on the nature of the attack. If there is a large volume of negative content or not, you can determine how long it will take to get the first significant results related to your online reputation. A targeted intervention, backed by a valid strategy, provides results in a short time to fix them over time, through constant monitoring of the channels used (corporate website, SSMM, blogs, Google My Business, LinkedIn, etc).

Could all the negative reviews about my company/person be completely eliminated?

It depends on the specific situation. Google, TripAdvisor and Twitter, for example, offer procedures to remove false reviews or that do not tell the truth about the treatment received. However, this process requires time and resources and does not guarantee success for your company or that negative reviews will be removed. The best strategy is to answer logically and professionally and focus on the efforts to attract customers and organic positive reviews that will overcome the negative ones.