Paid advertising management - SEM: The perfect showcase for your business 

Why is paid advertising necessary?

Based on the proven benefits of this technique, using paid advertising is important for all types of companies. Google values relevant PPC ads that are strategically targeted to the right users. The more relevant the campaign, the less the search engine will charge you for each click and this increases the profits obtained using this tool. Planning a quality payment advertising strategy and applying it effectively allows you to respond to the needs in front of the competition and complete your SEO efforts.

What are the benefits of advertising?

Using a PPC strategy represents an incredibly effective way to attract traffic, generate leads and convert new contacts into sales. PPC attracts people from your selected audience who actively try to find products and services like yours, as well as those users who had no idea that there were products like this to solve their problems. Another smart feature of this methodology is that it has a cost only when users interact directly with your ads.

How does PPC marketing work?

Pay Per Click (PPC) is a type of advertising in which a business/company pays a fee for each time a user clicks on their ad. This type of advertising can be carried through different platforms including placing PPC ads on search engines like Google. When search engine users write relevant keywords related to the business, the PPC ad will appear at the top of the page in the search query.

What does Google Ads optimization include?

Google Ads optimization strategies include fundamental steps how to: select "negative" keywords used by users and cut off relevant non-audience segments, add extra information about the company (e.g. positive reviews and links to the corporate website), use keywords with low competition, choose appropriate geographic segmentations and differentiated bidding strategies.

Can you increase the quality level of the leads?

Yes, one of the primary objectives of Marketing by PPC is to achieve segments of higher quality. Operating through a correct audience segmentation allows you to pay to exclusively to address the users that are most likely to have a specific interest in buying. This result is achieved using mostly demographic data, analysis of intentions and showing the promoted content focusing its positioning on websites related to the search.