Seduce your visitors using video marketing

Why should you do video marketing?

The power of video marketing lies in its typology of content format. In fact, video is a versatile and attractive support, easy to share on multiple platforms and that entertains and engages users. In addition, making video marketing offers a potentially huge return on investment (ROI) through many channels. According to Google, almost 50% of web users search for a video before visiting a store and a study from Hubspot 2018 says that 43% of consumers want to see more video content.

On what platforms should you use your videos?

When we talk about video marketing and channels to take advantage of this type of content in general, the conversation tends to refer directly to the YouTube platform. Besides, we can use this support in many other places such as the corporate website and social networks. The most important thing to do is to always adapt the video to the platform we use, to disseminate it properly in terms of duration, language, graphics and all the editable features tailored to the strategic needs./p>

Is it profitable to conduct video campaigns?

Using video support can increase the reach and acquisition of customers for the company on a massive scale, compared to other marketing media. If we consider its Customer Lifetime Value (all the benefits that Video Marketing will generate regarding customers), using videos can be very profitable. At the beginning, we hypothesize obtaining a direct return on investment between 1 and 2 (that is, from 1 to 2 € in the additional turnover for each euro invested in the purchase of media). Once this is achieved, the investment can be scaled to increase the reach of the campaigns and increase their profitability.

What can you do to improve your results?

Measuring the results of the Video Marketing campaigns and focusing them on the profiles of our buyer personas is a good starting point. Video marketing is the type of strategy that best fits a detailed measurement and continuous improvement. By identifying the correct metrics, we have the possibility to access a lot of information: the time users spend watching the video, the scope of the content, engagement rates, the number of potential customers generated and much more.

What types of video work best?

By adapting content, language and creativity, we can use this versatile support in many ways according to your needs. For example, the health sector can take advantage of educational videos and interviews with the clinic team, the tourism sector would have good results with reviews from satisfied customers, live videos and animations while all the others industries can also use vlogs, tutorials, announcements, product demonstrations, etc.