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The hotel CRM that integrates the digital mark of your clients

A CRM (or Customer Relationship Management) is a technological tool that allows the single hotels or chain to have centralized, complete and coherent data of its clients; it also provides an analysis available in an aggregate form with a customized set up, as well as the establishment of communications which can be segmented.

A company based on tourism business must know who its guests are in order to offer them a unique experience before, during and after their stay. A customer relationship manager (CRM) will help you find out quickly and easily what your potential guests are interested in. If the goal of the organization is to create a personal relationship between your brand and its customers, choosing the right CRM will allow you to segment your campaigns according to the interests and tastes of your guests.

The objective of implementing CRM in the hotel sector is twofold; it improves in facts customer satisfaction and increases profitability by adapting the service to customer’s preferences and, consequently, raises their spending rates.

Why is a CRM necessary in the hotel sector?

If you are one of those who work hard to differentiate your chain, a CRM system will help you to go beyond traditional birthday emails and early booking offers. By customizing the structure of collected information about your clients, you will be able to do almost everything that you could need and imagine.

Which characteristics should a CRM have?

A CRM suitable for hospitality must be:

Customizable. It must allow your customization according to your needs. Your chain or hotel deserve that the ideas generated by your efforts are implemented without having to hire half of programmers in your city.

Offline/Online. Your client is acting in both contexts! The CRM's with a large database and an email manager are already outdated. A good CRM must offer you the possibility of not only having the information generated in your establishment, but all those ones derived from the customer's online behavior when interacting with your channels: website, blog, social networks, emails, etc ... so that you can be ready to react to their behaviors.

Open. Because nowadays you must be able connect it with multiple systems that you already have in your company. Moreover, in the future you might have to do it with other tools that you still do not know about.

Up to date. Workflows? Lead nurturing? Lead scoring? Without a doubt, a CRM system must be on 'the crest of the wave'. In facts, those who decide to start a CRM project are people who have ideas that do not belong to three or four years ago. You don’t want technology to be the reason that stops your entrepreneurial spirit.

Do you want to optimize your marketing strategies? A comprehensive CRM software is the solution you need to increase direct bookings while improving the loyalty of your guests. Create unforgettable experiences for your clients before, during and after their stay. Fulfil the expectations of new travelers with a Guest Experience platform comfortably integrated in your CRM. A satisfied customer is a promoter of your brand and a loyal client for your hotel. Connect, convert and build loyalty.

With an integrated CRM you can segment your database to a millimeter precision and create successful campaigns. You will know everything about your clients and be able to offer them customized products that they can not refuse.

Turn a visitor to your website into a customer and, next, into your promoter. Thanks to Inbound Marketing strategies you will increase your visits and the direct conversion rate on your website, without intermediaries.

At Amara, we know well about automation tools and have chosen the best ones for you. Raise loyalty while addressing your guests and analyze the results of your campaigns in real time.

Consolidate all the information located in your own systems and third-party ones in a single place.

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Experiences adapted to your target's taste

 

Offer the right content, to the right customer, at the right time. This will radically increase customer satisfaction and create a personal relationship between your brand and its audience.

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Campaign targeting

 

Thanks to the right CRM, you can segment your campaigns according to the interests and tastes of your leads.

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The heart of your commercial system

Implement this tool in your organization and convert it into the new information software for all your teams.

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Alua Hotels & Resorts

Integration of the CRM software with the booking engine of the web and the PMS, which has included the development of a strategy aimed at knowing and satisfying the needs of the contacts thanks to the information obtained about their purchasing behavior to automate the marketing work direct.

 

9

Months

120.000

Contacts

+20'23%

Open Rate

 

 

Completo

108€

Configuración, parametrización 150€
Conexión con PMS 30€

Coste por hotel y mes


CRM

Número de registros 5.000
Visión única del cliente
 
Herramienta de blog
 
Herramienta de emailing
 
Herramienta de gestión de redes sociales
 
Configuración de la plataforma
 
Definicion de Buyer Persona
 
Definicion de Buyer Journey
 
Creación de listas segmentadas
Creación de CTAs
Creación de landings
Creación de Workflows
Maquetación de plantillas de email para workflow
3
Analítica de marketing online
 
Analítica de campañas
 
Informe de atribución
 
Formación (20h presenciales)
 

Realización de campañas anuales

Maquetación de plantillas de email - campañas
3
Número de campañas
12
Creación de campañas
Completo

258€

Configuración, parametrización 150€
Conexión con PMS 30€

Coste por hotel y mes


CRM

Número de registros 5.000
Visión única del cliente
 
Herramienta de blog
 
Herramienta de emailing
 
Herramienta de gestión de redes sociales
 
Configuración de la plataforma
 
Definicion de Buyer Persona
 
Definicion de Buyer Journey
 
Creación de listas segmentadas
 
Creación de CTAs
 
Creación de landings
 
Creación de Workflows
 
Maquetación de plantillas de email para workflow 3
Analítica de marketing online
 
Analítica de campañas
 
Informe de atribución
 
Formación (20h presenciales)
 

Realización de campañas anuales

Maquetación de plantillas de email - campañas 3
Número de campañas 12
Creación de campañas
 
Completo

438€

Configuración, parametrización 150€
Conexión con PMS 30€

Coste por hotel y mes


CRM

Número de registros 5.000
Visión única del cliente
 
Herramienta de blog
 
Herramienta de emailing
 
Herramienta de gestión de redes sociales
 
Configuración de la plataforma
 
Definicion de Buyer Persona
 
Definicion de Buyer Journey
 
Creación de listas segmentadas
 
Creación de CTAs
 
Creación de landings
 
Creación de Workflows
 
Maquetación de plantillas de email para workflow 10
Analítica de marketing online
 
Analítica de campañas
 
Informe de atribución
 
Formación (35h presenciales)
 

Realización de campañas anuales

Maquetación de plantillas de email - campañas 6
Número de campañas 20
Creación de campañas
 
Cálculo hecho para 10 hoteles