Implementation of employer branding

What is employer branding?

Employer branding is basically a set of strategies, methodologies, dynamics and initiatives that a company implements in order to manage its brand reputation internally, with the aim of attract and retain qualified professionals. In other words, work on your employer branding to make your company more competitive. Although this concept was born in the 60s and its use spread itself in the 1980s, nowadays its practice continues to be carried out by many companies belonging to all sectors.

What is the function of employer branding?

The main objective of employer branding is to show that you are interested in giving the same treatment to your employees as to your clients. This specifically means you should demonstrate your interest in achieving the highest possible level of satisfaction for both groups and maintain a cordial relationship based on confidence in your work environment.

Why should I use it for my company?

Taking care of your image for your clients is not the only way to improve the mark of your company, it is also important to take care of the sensations transmitted by your work team and the experiences of those employees who no longer work in your company. In addition, your workers are those who know your job philosophy best. If they feel satisfied in their work environment, they will end up promoting your company with pride both to their close circle and to people who are interested in working with you.

What benefits does employer branding bring to my business?

Taking care of the relationship with your employees benefits both the development of the work and the impressions that they can pass to others in the future. If you want to achieve the highest level of professionals in your sector, you must show that your company will appreciate their talent. The better your employer reputation is, the greater will be the number of skilled candidates who wish to be part of your team.

How can I start using it?

There are different methods to apply the right employer branding methodology, especially on the Internet. We can develop several strategies such as the creation of a proper channel for recruitment, a working strategy using your own social networks, the use of multimedia tools to create content that add value to your team, etc.