Our goal was to create a kids’ club for Alua Hotels, to present its clients with a unique and different family experience based on the values and experience in the company's tourism sector.
Alua Hotels & Resorts
Alua is a young hotel chain with the task of acquiring and managing hotel establishments. With the intention of focusing on the Spanish holiday market, it concentrates its activities in the Balearic and Canary Islands as well as across the Mediterranean coast.
The chain offers a beach holiday which is modern, unique and fun. Creating cosy atmospheres by reforming hotels and repositioning them in the market. They design, in a flexible way, a customised solution for each hotel that differs in each market that it is in.
Aware of the expectations of its customers, Alua works on the innovation and implementation of tools and resources necessary to understand their needs and preferences, implementing the best customer service practices to reinforce their reputation and positioning in the market.
In recent years the tourism market has experienced a saturation of the sector, which has also conditioned the consumer experience when it comes to finding your next holiday destination. Customers used to opt for hotels that approached the location where they wanted to spend their rest days and had interesting offers, while today travelers are looking for experiences that add value to their choice for vacations. Therefore, little by little the hotel sector has been transforming the way to sell its offer, from creating more activities for customers in establishments, to changing the way to sell this offer. That is why nowadays they opt for strategies that generate emotions in the clients, that connect the clients with the values of the brand of the hotel.
One of the segmentations in which there is greater competition is the hotel offer for families. The difficulty lies in trying to convince adults that hotel establishments have what it takes to ensure an ideal holiday for both them and the children of the family. The hotels trained to offer family vacations, then, opt for different marketing strategies in order to get their brand to this class of consumers.
The family experience was also at Alua Hotels, specifically in two of its sub-brands, Alua Sun and Alua Village. Alua Sun was focused on a fresh and fun restful experience by the sea and accessible to all family members, while Alua Village was a line dedicated especially to families, with remodeled establishments, rich gastronomy and the application of the latest technologies in their facilities thinking about each member of the family.
Apart from selling the experience of relax, Alua wanted to make their clients get interested in offering a fun and refreshing experience focused on the youngest of the family. Alua was interested in offering fun and innovative activities and that these were the main attractions of the family offer in the sector. And at the same time, Alua wanted to transmit the years of experience in the hotel sector of its founders who had already defined their values during the creation of their brand, and which are undoubtedly a differentiating feature of the chain in the tourism market.
Little by little the hotel sector has been transforming the way to sell its offer, from creating more activities for customers in establishments, to changing the way to sell this offer. That is why nowadays they opt for strategies that generate emotions in the clients, that connect the clients with the values of the brand of the hotel.
The children asked questions and assumptions about the history and habits of Astro Family. They talked about the language that the family used to communicate or the reason that led them to visit the Earth. Reflections that introduced children fully into the universe of Astro Family, incorporating daily habits.