Our goal was the development of a responsive website to improve the experience of Dunas’ clients, with the mission of quickly send them to direct online reservations.
Dunas Hotels & Resorts
Dunas Hoteles is a hotel chain that operates on the island of Gran Canaria, in the Canary Islands. Founded by Mr. Ángel Luis Tadeo Tejera in 1989 with the first two hotels of the company, Maspalomas Villas and Dunas Maspalomas, the company has been a benchmark in the tourism sector of Canary Islands for more than 30 years. Nowadays Dunas counts on four hotels between 3 * and 4 *, all of them located in the south of the island: Don Gregory (4 *), Suites & Villas (4 *), Mirador Maspalomas (3 *) and Maspalomas Resort (4 *), gathering more than 3,000 beds in the area near Maspalomas.
The birth of Dunas had a positive impact on Canary Islands for its original and unique concept for touristic facilities at that time. Despite having a focus on European tourism, Dunas has also become a benchmark in local tourism, being a symbol of quality vacations and fulfilling experiences with their establishments. Today Dunas wishes to continue being a reference for a vacation in a family friendly atmosphere and transmit the Canarian charm to its guests so that their experiences can be even more unforgettable.
The tourism sector has been operating for some decades and over the years has been changing and evolving according to the demand of customers and the new changes that have been influencing the sector, especially the latest technologies. The arrival of technology and the Internet to the tourist market started a revolution for hotel establishments, which have progressively joined the digital challenge to reach consumers and give them a new customer experience. Nowadays touristic companies ensure their presence on the Internet, since clients started to be online and consumers choose to make direct reservations instead of relying massively on travel agencies as they did years ago.
In order to carry out this digital transformation and obtain a direct booking portal, it is necessary to adopt cross strategies over the simple creation of a website. This page, in the first place, must be a representative image of the identity of the chain and should be structured in a comprehensible form, so that the user's experience is optimal and users can comfortably navigate the website. To get direct reservations through the company's online portal, this website has to be designed to lead the user towards the reservation phase.
Dunas Hotels already had experience in the sector and its new need was to count on a website that would serve to modernize their image, attract regular and new customers with their direct booking engine and get a fresh visual image related to its values to continue being a benchmark for local and European tourism in the Canary Islands.
Our mission was to organize this information so the attraction of new customers could be made through the sale of the destination of Gran Canaria. Therefore, this strategy aimed to make website users purchase hotel services of Dunas.
A website prepared for an optimal navigation of its users and with content of value favors the positioning in the search engines.
Thanks to the application of techniques to improve the UX and with the use of responsive design, Dunas website provides customers the possibility to make direct reservations from any device.