Logitravel: Contents that grant credibility

The Solution

It is a fact that users consume more and more content in video format. According to a Cisco analysis, more than 80% of all Internet traffic will be due to the consumption of it. According to HubSpot, currently 78% of online users consume content in video format every week and the 55% of them does it every day, especially on YouTube, the second site with the most traffic, after Google.

In fact, according to YouTube, almost a third of all Internet users consume content on their platform, which shows the importance of this format for current consumers. In addition, video manages to convey the message of a brand much more effectively. Viewers retain 95% of a message when they see it in a video, compared to 10% when they read it in text. (Wirebuzz)

For this reason, as a strategic solution for Logitravel, pieces of content were proposed in this format, with the aim of converting more users during the planning phase of their travel cycle (traveler's journey). In this case we created segments of two minutes of different selected destinations. These segments contained an inspirational part combined with a speech related to the most outstanding areas of the destination and a transactional part, animated with Motion Graphics that incorporated a CTA's (Call to Action) to facilitate the conversion to the booking phase.

These videos were disseminated in a campaign on YouTube to increase the visibility of Logitravel. In addition, 20-second spots were used for a national advertising campaign on television that summarized the experience offered in the previous videos with a single CTA.