To make it clearer, we provide you with an “academic” definition that always looks better: “content marketing is a strategic approach focused on the creation and distribution of valuable, tailored and consistent content to attract and retain a clearly identified audience and ultimately cause that audience to convert into profitable customers.” If you want to sell in the network of networks (is there anyone who does not want to sell in this medium?) you can not fail to analyze how you will distribute and offer your content. The low profitability and the very high costs of advertising with classic formulas plus the empowerment of users (the sacrament of “the user first”), make it necessary to distribute and offer content that attracts, enamors and builds loyalty among your potential customers (users).
In fact, nowadays on the Internet it is practically impossible to go out fishing for clients with only one rod. Therefore, it is vital to incorporate in the marketing strategy of your business a succulent and attractive “bait” to the rod. This “bait” is content created to capture attention and, above all, to convert those strangers who visit your website into customers and prescribers (loyal customers)..
Content Marketing has become a must in every digital marketing strategy. However, the vast majority of businesses are either unaware of it or are just beginning to consider it. So if you want to know more about Content Marketing we invite you to find out how we can help you.