Written by: Anna Bramona
Not be offended, but many technology companies, especially SMEs and startups, tend to focus too much on the product and leave a little aside the image of the company itself. In a way, it is natural. You try to do your best at work but you don’t realize you forget a very important part also for business. A popular saying goes, "do not pretend that others will love you if you don’t do it." Well, here it is the same. So don't pretend people know you if you don't know youself. That's why it's very important to build a corporate profile for tech companies, or what we call a DDC strategy.
Perhaps you think your company was defined the first day it was born, and really, because of their size, the sector in which you move or x, it is not necessary. Well, I am to inform you that, from our perspective, you're wrong.
Develop a corporate profile is basic because it lays the foundation. Your business can be interpreted very differently among employees, customers, competition... Do not let the imagination take over in the definition of something so important. Concretize. Mark a mission, a vision, objectives, strategy, action plan, write your story to let everyone know where you come from and where you're going. Make your tech company different.
Prepare a document, a Bible, and everyone, starting with your employees will know the company and will have a unique view of it to row to the same destination.
A good marketing strategy should have a solid base. First things first. Then we will mark the content. This fantastic post will help you achieve your goal.
The reasons about the importance of a corporate profile abound. But if after reading the first part of this post you are not yet hundred per cent convinced, here are 3 basic reasons that will make you understand why a corporate profile will help you to make your tech company different:
-For your employees. It is important that each of them, whatever they may be, know exactly where they work. Why? For simple things but so complex also as the type of clothing to be used, the voice to be targeted to customers, the image... not to appoint where to direct their efforts, and be aware of what is the current market situation, competition, etc.
-For your buyer persona or potential customers: Individuals or companies that have shown interest in your products seek information about your company. Do not hesitate. Today we have in our own pocket a bottomless ocean of information. Anytime, anywhere with a mobile and internet can know everything. So, it is important to give a good image of -for your buyer person or potential customers: Individuals or companies that have shown interest in your products seek information about your company. Do not hesitate. Today we have our own pocket a bottomless ocean of information. Anytime, anywhere with a mobile and internet can know everything. So, it is important to give a good image of a well-structured company.
-Because it's your cover letter, the curriculum vitae of the company. Imagine yourself continually looking for a job. So this is the state of your company. The corporate profile also helps to position itself in the market. Before attempting to differentiate your company from the competition, define itself.
To give you an idea, there are many different corporate profiles. Here you can see the ones from the tech companies Microsoft and MicroTechnolgy. You will see that are very different between them. That it is. If you haven’t got yours yet, do not waste time.