Written by: Cristina García
Maybe your hotel chain has already produced its own brand video, but it’s not getting the optimal results yet. Video is a great tool, there’s no doubt about that, but you have to know how to use it. With these five keys we help you take advantage of video marketing for hotels.
Brand videos are great when it comes to sharing your values and show your product, but as you may have seen it works better at the top of the funnel. Take advantage of testimonial videos to add human value that is needed to explain how is your chain.
It will be easier to build a deeper connection with your current and future clients. Include real representative target customers that best represents your hotels. Tourists will be more interested in knowing the reasons why your product is consumed.
Not just YouTube, but also Twitter, Facebook, Instagram and Snapchat are platforms that you must have in mind if you want your video to have greater longevity and better SEO positioning.
To optimize the result of your chain’s organic search, you need to be sure that content is properly labeled, having the right keywords. And not only that. Make sure the feedback with your users is real to get better visibility, likes and positive comments.
From the range of social platforms, there has emerged a prosumer (consumers-producers) sector which is creating audio-visual content, very important within the video marketing for hotels.
Let them do some of the work for you. Many of your customers will be inspired to make comments and videos of their experience. Show that your hotel chain echoes it and uses this value to enhance the credibility and relevance of your product.
From this prosumer sector, we find a group with many followers in social media who acts as opinion leaders of relevant topics to your hotel. Collaborate with them through interviews. Identify popular travel bloggers and chefs among your target and invite them to review your hotel, so your customers can associate these trendy people with your brand.
When consumers have already interacted with the video and you have attracted them, it would be a shame to miss the opportunity to get their conversion into clients. You can make easier the next buying step if you include calls-to-action with attractive offers based on their preferences.
So, don’t let your video to be considered just an ad with low reliability index and leverage video marketing in your hotel. With these tips you will convince the most mistrusting consumers that your product is worthy.