Written by: Antonio Andújar
Do you want to start planning your mobile web design? Still? What are you waiting for? A study by IAB Spain last September, specifically the annual study on Mobile Marketing, revealed that 9 out of 10 Spanish Internet users have a smartphone, which means more than half of the population (52% of Spaniards between 18-55 years).
In addition, since April 2015 Google changed its algorithm to start giving more relevance in the results of searches on its platform, to websites that are optimized for mobile devices.
You see. There are no excuses. It's time for you to get down to work. But quiet, as we like to help, we have decided to do a review of best practices when designing your website for these devices and so you know how to start.
So then, let's go to decrypt the 7 rules to success in mobile design of your website:
1. Be simple, my friend
If simplicity when designing web pages is important in mobile it is vital. The aim is to create a clear and intuitive mobile experience to captivate the user and keep their attention.
2. Seduce and impact using colors and images
With limited space and inattentive users, instantly impact the user is a challenge. One of the most effective ways to do that is through bright colors or with good images.
3. Draws attention. Buttons and Call to Actions (CTA's)
Once you have defined the main objectives of your website, create good-sized buttons and place them in prominent places. For this reason the use of shadow or 3D effect is popular on mobile.
4. Consistency in content and structure are key
Designing for mobile allows you to eliminate unnecessary content. It is important to understand that it is not necessary to cover all content of your website on mobile, but offering sufficient to meet the expectations of your users.
5. It provides facilities for users to find what they find.
A good navigation and search options help the user find what they are looking for. To achieve this you can use filters, collapsible menus and search boxes. Also use predictive text in forms will facilitate the search.
6. Forms and other records, but only just and necessary
Again simplification is key. These form with endless questions do not work on mobile. You can facilitate registration with integration with social networks. And if you have a website that intends to sell online lets users buy and browse as guest, do not make people sign in if they don't want.
7. UX. "U" what?
Being different is not always good in web design. It is important to understand the universal principles and patterns UX (User Experience). The mobile user has no patience to learn new patterns and usually they want designs user-friendly.