Social Media | Content marketing | Tourism

    12 min de lectura

    5 tools to automate your hotel’s social media posts

    Written by: Mar Reguant

    We already know that social networks are a must among hotels and hotel chains. There is no doubt that Facebook, Twitter or Instagram (among other social media platforms) are the perfect way to reach your potential customers or to maintain contact and get your customers’ loyalty.

    Especially among millennial tourists, these networks are the perfect place to capture their attention. In fact, these tourists between 25 and 35 years spend much of their time surfing and communicating through social media. That’s why you want and you must be there.

    But in this post we don’t want to talk about how importance social media platforms are for your hotel, but how to make it easier for you to interact in these new media and analyze the results of your actions. To do this, we present five valuable tools that will save you a lot of time and tell you if you are on the right track.

    TweetDeck, an exclusive tool for Twitter

    It is a free tool to just automate Twitter publications. This one is a very simple and intuitive tool. TweetDeck works with a customizable column system. You choose which columns you want to keep (direct messages, scheduled messages, account activity...) depending on your interests.

    Although it is a tool limited to the 140 characters’ social network, if you have or want to get influence, Twitter is a good platform where to start. So don’t hesitate to create an account at TweetDeck.


    IFTTT, ‘If this, then that’

    IFTTT is not exactly a tool to automate publications in social media platforms, but it can be very interesting to program according to some actions in social media. With the “If this, then that” logic, you can work with premises such as “If a photo is published in my hotel’s Instagram account, then the same image is automatically published on Twitter”.

    IFTTT works with what are called “recipes” and their profits extend beyond social networks. It is a fun and technical way to work. If you are a lover of logic, don’t hesitate to do tests with IFTTT. You can combine this tool with other ones specialized in analytics results.


    Schedugram, to publish on Instagram

    Schedugram allows you to manage multiple Instagram accounts at once. This tool has many options, among others, to program when to upload images or videos, as well as to publish right away. You can manage multiple accounts at once from a calendar in the tool itself.

    Schedugram is not a free tool, but its costs depend on the volume of your followers. The less followers you have, the less you’ll have to pay for an Schedugram account.


    Bitly, URL shortening and analysis of publications

    At first Bitly was born as a URL shortener. It was the perfect tool to offer you a much shorter link to use in your social media publications. Especially on Twitter, where space, as you know, is much more limited.

    But over time it has evolved and has become a good tool to analyze your publications success. How does Bitly work? By shortening a URL from Bitly, the new link stays with the sign of this tool. That’s why Bitly later is able to identify your publication link and analyze what response it has had among your users, such as the number of clicks.


    HubSpot, the complete package for your content marketing

    HubSpot is not just a tool to use with social media platforms, but it is the complete combo for your content marketing strategy.

    In its section for social media, HubSpot will allow you to include any type of social network to be automated. You can schedule publications in the different social platforms linked to one or more accounts or make instant publications.

    If you also have a blog or website build in your HubSpot account, you can publish in your social media platforms automatic publications with the links and images from these pages or blogposts. This way, you are also allowed to see how many views from social networks you get to your blog or page vs. how many direct traffic you get, etc.

    In addition, HubSpot offers you an analysis of the number of clicks this blogposts links had from your social media platforms (if you had included them) and the interactions (recommendations or share) including the user information.


    Don’t hesitate to investigate what will be the best option for your team. Being able to have your hotel’s social media publications scheduled would be helpful in your day to day life. As you know, your profiles must be kept active so that they work and your users are able to follow you. Usually you have many things to do and no time to dedicate to your hotel’s social platforms, but with this type of tools you can work your campaigns in the most comfortable way.

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