Written by: Cristina García
The beginnings of the word Branding come, according to the experts, from the time of the invasion of the Vikings in England. In fact, the term brand comes from Brandr, Viking word that means "burn"... And you wonder, what has to do the one with the other? Very simple. At that time, we are talking about the year 700 and something, farmers began to mark their cattle with hot iron stamp and painted a sign on their skin to differentiate them. Thus, the word Brand joined his everyday vocabulary. Still, in prehistoric times this association existed between icon and meaning...
It's been a long time and, not surprisingly, today brand is much more than a simple icon to distinguish a property from another. In a consumer society like ours, brand is the essence of a brand, its soul, its DNA. But it is clear that it is useless to have a great brand if it does not reach to the people, the public, the consumers.
Andy Stalman, marketing specialist with great reputation in Spain and Latin America, suggests the introduction of a new term. In his book Brand Off On. Branding of the future that you can buy here, said that "fusion and synergy of both -branding and marketing- brandketing born. The marketing unbranded has no soul. The branding without marketing is dumb. A new word for a new world." Stalman said that today's products have to connect with the audience, a digital public that moves and consumes in an online environment.
But really, we felt at the edge of a precipice... Internet is still very young and some of us, not so much. But it is clear that there is no turning back. We must renew or die. Do not be afraid, evolve, spread your wings and learn to fly. Jump into the void, but surely, with charisma and impetus.
If you want, here are 5 basic tips to create branding online: