Written by: Antonio Andújar
Before we start, just take it easy because you are not alone. Many small businesses in different sectors and places do not usually position their online company and they do not take full profit of their website due to lack of time and resources, but mostly because they do not know where to begin.
So, as we know what you need, in Amara we want to help you. That is why in this post we will explain three easy steps for you to be able to develop your first online marketing strategy for your small business:
And you may think: That sounds great, but how do I do that? Firstly, you have to think about your history to know what your motivations are (Why do you set up your company?). Then you should talk to your customers and, ultimately, ask them why they choose you and what sets you apart from your competition. Third, look around. Visit websites of your competitors to find distinguishing aspects and also learn what they are doing well. Finally, gather all the information to draw conclusions and start defining your brand.
To avoid making that mistake, ask yourself two simple questions: Does my website have the information that my potential customers would need? And, am I using the language that my potential customers would use?
Also remember that your web content has to incorporate the essence and values that you defined for your brand to be different from the competition. Using a culinary metaphor, once your content has been filtered with the two questions above, you should enhance them with the ingredients you used to build your brand.
These tips also apply to any content you want to develop for your company (flyers, brochures, advertising, etc.).
Well, that's all. At least so you can start. We know it is a lot of work, but it is going to worth it. Just remember, it begins by analysing what makes your company different and communicating it. Then think about the needs of your current and potential customers to provide valuable content they want to consume. Finally, develop a strategy to reach your target audience through actions and online media. And remember, if you need help, we will always support you.