Inbound Marketing | Content marketing

    12 min de lectura

    3 steps to succeed with your blog

    Written by: Antonio Andújar

    If you have a blog you probably know how important it is and the power it has to attract customers.If you have a blog you probably know how important it is and the power it has to attract customers. Undoubtedly, it is a highly effective tool through which your company communicates with customers and perceptively yet elegant acts as a very powerful advertising channel.

    The problem is that every day hundreds of blogs are born worldwide, so we have to compete with all of them. Our blog has to elbowing among the tide of internet surfing blogs to be chosen by readers. So we must ensure that our blog is unique and unrepeatable, to thus maximize results ... that to be honest, it is what really interests us.

    If you want to be a blogger with success, we suggest you to read this fantastic book by Jeff Bullas: 8 keys steps to blogging mastery that you can download for free. But if you want a shorter, quicker and effective recipe, undoubtedly you must follow these 3 steps. Take note!

    1. Contents extremely interesting You have to maintain faithful to a theme. Only in this way your followers will become regulars and they will see you as a real expert on the subject. If, on the contrary, every day you write about a different topic, they will not be taken into consideration however interesting the post may be. Being faithful to a theme obviously related to your professional field, will provide opportunities to link-building of specific content.

    Within your field, choose for each input an attractive and useful topic, and, if possible, with information that does not expire. It is important that your readers learn new things in each post. We must pursue his surprise with the information we provide.

    1. Encourage participation / engagement. A fun way to achieve the participation of your readers is to incorporate a chat. It is a very common tool among the companies that offers direct support to its customers, but we can also use it in a post to know what our fans think. As in everything, abuse is wrong. So we recommend you to choose well in which inputs include it.

    Other options are to encourage our readers to post information on social networks; ask a direct question to answer or conduct a survey on the subject of the next post.

    1. Include pictures or videos A picture is worth a thousand words ... well, is very attractive supplement the information with a careful and artistic photography or a funny video. This is clearly shown by a recent study by Newswhip about marketing activities of common contents performed by big brands that stand out in the field.

    And do not forget to choose a striking headline, write in an orderly way, with correct spelling and an attractive design.

    The magic does not exist. So if you feel rushed, call to experts ... Since you have the tools and know their power, do not let chance decide the future of your business.[:]

    Apply the most useful inbound marketing techniques in your hotel
    Learn the essential elements for your hotel websites anatomy

    Related resources

    branding hotels - six keys to succeed

    Website, Tourism, Branding, Strategy

    Keys to succeed with branding for hotels

    A hotel has to be different, especial, memorable… In order to distinguish your unique offering, bran...

    Inbound Marketing

    Best hotel blogs and how to succeed with yours

    Achieving blog success is not an easy task. There are many who are looking for their place on Intern...