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Video Marketing

12 min de lectura

Video Marketing in Turism. Download our ebook.

Written by: Antonio Andújar

Video marketing has definitely been one of the most interesting subjects to professionals of tourism marketing in 2015 and will continue over the coming years since the investment in video is expected to grow annually 21% until 2019. However, as this investment increases, so does the need for companies to justify and make more efficient their budgets.

To online platforms such as YouTube, interaction metrics (e.g., visualizations, likes, how times the content is shared, comments and display time) provide a basic barometer showing how the audience responds to videos. These metrics are important because they allow to base strategies in data as well as the content of the video ads.

You should be looking for quality content that travelers consider useful, entertaining and favorable to shared. To achieve that goal, and as we like to add value, we will detail our 7 keys to success in video marketing strategy.

  1. Add value. Brands and tourism companies who succeed in video are those that add value. So don’t just pass on information in a video, try the content or way to present it to have more importance.
  2. Time is important. The average attention span of an online video is 2.7 minutes. Therefore, short videos with a brief and direct message are the best for users to see them through.
  3. Get your story to thrill. Videos that work best are those that capture the emotions of the audience. .
  4. Perseverance is appreciated. A very important factor to give value is perseverance. If you manage to raise interest in your audience, regularity motivates following-up, since they will come to you with the expectation of still enjoy your content and your products or services.
  5. Call to Action. It’s very important that you add always a call to action at the end of your videos. You have to decide what action (like, comment, share, subscribe to your channel, click a link, book a room, register on a loyalty program, etc.) you want your followers to achieve, so focus on it at the end of the video.
  6. Time to share it. Spread it. Here we must rely on all channels that add value to your brand or tourism company.
  7. Measure to learn. Launching video marketing campaigns without measuring results is like sailing in a boat with just one oar. As much effort we put we would keep moving in circles and not advancing at all.

Whether you’re a hotel, a travel agency, an OTA or a company that sells destination activities, video marketing offers multitude of advantages

¿Quieres descubrir un ingrediente secreto para impulsar tu estrategia digital, conectar con los turistas y aumentar tus reservas? Consigue gratis nuestro ebook Video Marketing en Turismo y prepárate para conocer las claves del éxito.

Do you want to discover a secret ingredient to boost your digital strategy, connect with your customers and improve your bookings? Free Download our ebook Video Marketing in Tourism and get ready to learn the keys to success.

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