Written by: Antonio Andújar
Video marketing has definitely been one of the most interesting subjects to professionals of tourism marketing in 2015 and will continue over the coming years since the investment in video is expected to grow annually 21% until 2019. However, as this investment increases, so does the need for companies to justify and make more efficient their budgets.
To online platforms such as YouTube, interaction metrics (e.g., visualizations, likes, how times the content is shared, comments and display time) provide a basic barometer showing how the audience responds to videos. These metrics are important because they allow to base strategies in data as well as the content of the video ads.
You should be looking for quality content that travelers consider useful, entertaining and favorable to shared. To achieve that goal, and as we like to add value, we will detail our 7 keys to success in video marketing strategy.
Whether you’re a hotel, a travel agency, an OTA or a company that sells destination activities, video marketing offers multitude of advantages
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Do you want to discover a secret ingredient to boost your digital strategy, connect with your customers and improve your bookings? Free Download our ebook Video Marketing in Tourism and get ready to learn the keys to success.