Inbound Marketing | Content marketing

    12 min de lectura

    SEO Guide III. What elements should your page have for a good SEO?

    Written by: Mar Reguant

    If you thought that we had finished the lesson on SEO, you were very wrong. Getting first positions in Google search is not easy, but neither is it impossible. Working on perfecting each page of your web will allow you to be among those first ten organic results desired so much.

    What does Google consider apart from your keywords and your optimization? The elements that you include in your pages. Google does not consider all elements equally preferable (and we are not talking only about visible elements).

    H1, H2, H3… What are they and why is Google interested in reading them?

    The 'h' or header tags of your pages are the ones that inform the search engines about the subject of your content in each page of your web. As you know, there is content on your web that is not visible to users but, in this case, the header tags also serve to hierarchize your content in the eyes of your readers.

    Logically, Google will understand that the content entered in your H1 is the most relevant on this page. Therefore you should use your keywords to the maximum (or a secondary keywords or long-tail-keywords, since you have already used your main keywords in the title). Also, this H1 will be the one with a larger size in the eyes of the reader. It is important to note that there should be only one H1 on each page of your website, otherwise you will be sending confusing information to Google and it will not know which H1 should be indexed. Finally, the H1 should be positioned as high as possible on the page (even before a header image, or on it).

    On the other hand, as of H2, Google does not especially consider this content to position your pages. But you should not forget them as they will help you to hierarchize your content for the reader, which, in the end, is your true objective. In this type of tags you can use more than one H2, or several H3, etc.

    Google loves images and videos. And your readers too!

    How including images and other audiovisual content will help you? It will help you stop losing readers and reach a better positioning. Why? Because users tend to stay longer on pages that have images and videos. By seeing low numbers of rebounds (people leaving your page without having spent a minimum amount of time on it), Google understands that a page is not interesting or that users are not finding what they are looking for on it. And that penalizes you.

    Aside from including this type of content for your readers, you should optimize it for Google as well. How? Name your image files using your keywords before uploading it to the platform you work with and always give a description of it in your ALT text. This description should be a complete phrase, not just keywords, as it will be visible to your readers and Google will use it to understand the content of an image.

    Ah! And remember to optimize the size of your images so they do not weigh too much. The optimization in the load of your web is also fundamental to positioning.

    Internal and external links. How to use them?

    First of all, you should know that the internal links are those that point to other pages within your own website. In contrast, external links are the ones that send users to external websites.

    Using internal links in your articles should be a rule to follow, as it will help you to position better and you will get the user to spend more time browsing your page (since you will be offering complementary content).

    The more internal links point to a particular page or article, the more Google will understand that it is important, so it will increase its relevancy. Of course, it is important that this link makes sense to the reader. You cannot be talking about water sports and suddenly send a user to the page about gastronomy.

    On the other hand, when should we use external links that make our user visit other websites? It may seem contradictory to send our readers to other websites, but it’s not, really. Providing the user with complementary information about the subject we are dealing with, or sending him to the source of certain data is always positive. If you do not want to lose that user with an external link, indicate that this link opens in a new tab, so that the user can continue browsing your website without having to go back in the browser.

    Another tip before finishing: do not create a paragraph by spacing down with the 'Enter' key on your keyboard. Google will understand that this is a blank paragraph and, therefore, of no interest to users. In these cases, you should establish the configuration of your blog accordingly, for example, every time you include a H2, a specific line spacing will be used before and / or after it.

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