Written by: Mar Reguant
Google knows that the customer is the most important and is always right. Therefore, always bet on its users and in this case specifically for travel consumers.
Hotel metasearch engines, mobile applications, online travel guides... Can now travelers be better informed? Google thought they can, so this year launched Google Destinations tool. As they say “a new way to plan your vacation”.
Smartphones are now an extension of the human being. How many people do you see checking their mobile phone while waiting at the doctor’s office or in the subway? What are they looking at? According to Google’s data from 2015, travel related consultations on mobile phones increased by 50 percent. But, did they convert these searches on the small screen?
A journey can not be booked so easily and carelessly. It is not about buying a dress or a pair of headphones on Amazon. Can you imagine? Opening multiple tabs on your phone, waiting flight results in the different sites that you usually see, wait response from hotel metasearches and get information the other hand, of the destination that suit your needs by the dates you want to travel. Arduous task.
Until now. With Google Destinations you can see everything you need for your trip by browsing comfortably from just one window. All from the same Google search engine.
Although Google Destinations was first launched for mobile devices, it is now available for computer users.
Write in the Google search engine a city, country or continent and add the word 'destination'. Didn’t you notice anything unusual in the first results?
Now this is what Google will show for this type of research about destinations and travel. Also, if you do a general search, for example, of a continent, Google will show the results filtered by interests, as seen in the image: musical, theater, shopping...
And once you choose your destination, if you are clicking on the different sections, Google shows you all the possibilities of your trip and all you need to know about it.
In its new tool, Google integrates everything: best time to travel to the destination chosen, climatology, tourist flow...
It will also show the most visited places, reviews and ratings, positioning map, pictures and videos, upcoming events, peak times of the places to visit, schedules, contact, suggested itineraries...
Google Destinations works with a system of high intelligence that is able to track millions of data according flights and hotels on the dates that interest you. In addition, you can customize your trip indicating flight scales and even hotel category you want to see.
Google Destinations works closely with all its data and tools. Specifically, it has a direct connection with Google Flights and Hotel Search, among others.
In its results, Google Destinations shows hotels according to the user’s search (category, number of guests...).
And that’s just why you should be interested in everything related to the big Internet giant. What does Google Destinations show about hotels? Establishments according to user travel preferences, as their valuations (reviews in Google) and position in Google Maps. Do you want to be there?
If you do not yet work with Google, in our post 'Free and easy to use Google tools for the tourism industry' we explain why it is so important to work with Google My Business and Google Plus social network. Among other advantages, if your business is connected to Google will help you improve your SEO positioning and you will appear in a privileged position Google Local SERPs.
And, of course, your hotel will be among those popular results that Google Destinations is daily showing to so many travelers.
If you are not registered on Google My Business and / or do not know very well where to start, download this free step by step guide.