Written by: Manon Xenidis
Customers’ loyalty is a major key to the success of your business in the hotel industry. As we saw in this article, managers are currently facing difficulties to turn their buyer personas into loyal clients that will not only come back but also influence their relatives and friends to come as well. The problem is that it costs approximately 5 to 10 times more to find a new customer than it costs to sell to an existing one so this is a problem you have to solve. Luckily, you can foster your guests loyalty as a manager hotel through several ways.