Written by: Isha Sesay
Effective content marketing has long been based upon a well-organised strategy, clearly defined targets and the continual analysis of results. No matter how creative, memorable or popular your content is, every piece that is created and shared will ultimately be judged by the impact that it has on your business. While it can seem reasonable to think about measurement only after all other tasks are complete, it is important to recognise how critical it is to have the right data on hand to inform every phase of your content marketing approach. With competition high in the tourism industry, it is a good idea to establish measurement practices that enable you to track, analyse and optimise your content’s performance on a continual basis.
Even if you have been creating and distributing content for a while, it’s never too late to implement measurement techniques to identify what’s working, discover areas where improvements can be made and determine where to concentrate on more impactful efforts. So, how can you determine the success of your digital content, figure out the type of content that attracts an audience and allows you to achieve your marketing goals? The answer is simple; by measuring and analysing your content performance through the correct metrics. In this article, you will find a host of essential metrics that will allow you to measure the impact that your content makes on your marketing strategy.