Written by: Gala Kulakova
It’s no secret that CRM is an important and even vital tool for hoteliers. As the hoteliers realize the importance of having information about their clients, now, the CRM strategy is playing a more significant role in the marketing strategy of a hotel.
Hoteliers have been using this software to build a relationship with customers and finally help them make the right decision about booking the hotel, thus increasing sales and achieving higher occupancy rate. But not all hoteliers know that CRM can have an even stronger positive impact and help improve the User Experience.
The importance of UX for hotels cannot be underestimated. Now that hotels are seeking more direct bookings, the UX has a strong direct impact on the number of reservations made on the website. A long loading time, a complex reservation process or an unpleasant design can drop the so much desired number of direct bookings drastically. That is why hoteliers look for the best ways to improve User Experience. One of them is to take advantages of CRM software and use the information about your customers to improve the User Experience of your hotel’s website.