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Social Media | Tourism

12 min de lectura

Facebook. How to publish and get your followers to share

Written by: Mar Reguant

Did you know your Facebook followers don’t get in their timeline feed every single publication you do? The reason behind this is Edgerank algorithm Facebook uses.

This algorithm decides which social publications will this platform show to your followers according to some parameters. Very briefly, these are currently the positioning conditions

1. Followers who interact with your page (likes, shares...) are more likely to see your news on their Facebook wall.

2. The older your publication is, the less likely it will be to appear on your followers’ wall.

3. Edgerank favors publications containing videos. But these videos must be embedded in Facebook. If you force your user to watch a video in some other platform (external link), Facebook will penalize the post and fewer followers will see it.

4. The more interactions a publication has, the more it will be shown to other followers, since Facebook will understand that it is an interesting publication.

Bear in mind that Edgerank changes frequently, as much as Google’s algorithm does. That’s why we have to be updated, since what it’s working today for us and helps us to rank for a better position, may not work tomorrow.

In addition, Facebook marks as a negative publication everything that is (or seems) advertisement and it’s not been promoted as a proper platform ad. So be careful when trying to sell or advertise your company’s goodies if you didn’t pay Facebook its ad fee.

Don’t even try to mislead Facebook with a promotional image. This social media platform will detect that image has a higher text percentage than it should. Since this algorithm cannot read what it’s about, Facebook will penalize your social publication anyway.

And what about your followers?

Besides Edgerank obstacles, if you are a business working your content and followers in this social media platform, you need to also have in mind you own user’s interactions. Although getting more social users to share your content may seem the answer to you, is now harder and harder to get them to interact with your company’s profile. And user generated content and other content share by this platform’s users are what makes you rank the most. ¿Can you see the challenge there?

Nowadays, social media users know that their profiles will never be completely private and that it is very easy to be mistaken on this type of media. That’s why they have become skeptical of what they share and think more about it.

Post on Facebook.

Then, how do you get more followers through Facebook?

Besides Edgerank obstacles, if you are a business working your content and followers in this social media platform, you need to also have in mind you own user’s interactions. Although getting more social users to share your content may seem the answer to you, is now harder and harder to get them to interact with your company’s profile. And user generated content and other content share by this platform’s users are what makes you rank the most. ¿Can you see the challenge there?

Nowadays, social media users know that their profiles will never be completely private and that it is very easy to be mistaken on this type of media. That’s why they have become skeptical of what they share and think more about it.

Then, how do you get more followers through Facebook?

By improving and customizing you content. Users have an affair with their personal profiles and they don’t want to neglect their relationship. They won’t interact and share irrelevant content when they think their reputation is at stake.

Users spend almost two hours a day on social networks. So, you have to make sure you work your social platform properly. Here we show you some tips to appeal your followers:

1. Use images in all (or almost all) your publications. An image is held longer in the retina and it’s easier to remember. Images are more shared than publications with no visual content.

2. You have to try to be in harmony with the environment in which you are trying to be successful. Don’t make your social profile a sales-only look. You have to think that your business profile it has to interesting by sharing valuable and useful content for your followers.

3. Approach your audience by publishing videos (no longer than a minute). It is very important that you keep in mind that almost 90% of videos on Facebook don’t playback with sound, so make sure that your video will be understood anyway. You want your user to hit the play button. For that reason, if you don’t use a voice-over, you should include explanatory labels with background music or even a summary text.

4. Live videos can also generate immediate interest. Facebook notifies users when and who is streaming a live video. Take advantage of this!

As you saw, you can never be outdated from social media strategy news. There are constantly changes, new features and even new networks where our brand should be publishing. We also keep learning new things. And if so are you, here you can learn more about user-generated content on social media platforms.

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