Written by: Cristina García
We could say that landing pages are your online sales machines. Some machines which purpose is to get users’ relevant information for your hotel. Can you imagine what it is? First the answer is the user’s email, then, some more details that could be important for your business: name, nationality, destination preferences, etc. And do you know the best thing about landing pages? They can work non-stop collecting information about your potential guests, at any time.
Getting information about your website visitors through the forms they fill, allows you to build a solid database with interesting contacts (potential customers) who like your brand, your hotel. How? With your content offer. That is the key. If they are interested in your proposal and what you offer in exchange for their contact details, they will not hesitate to make that exchange.
For this you must have a blog where you regularly post articles related to your industry. Don’t talk about your hotel, because for this you already have the main pages of your website. In a post you should focus on creating interesting content for your potential guests and offer something more –an extra content (eBook or guide) they cannot refuse– through a CTA. This Call-to-action will take them to the landing page; hence this page is fundamental in the conversion process.
If your visit completed the form satisfactorily, congratulations, it is already a lead. Obviously, this doesn’t end here. This user you already know must be able to download the content offer and for this come into play the thank you pages.
These are new pages to which the sales opportunities come after filling out the form on the landing page, that is, where the download link of the offer is normally provided. And we say 'normally' from what we have commented before regarding the contact email.
The thank you page completes the conversion process and can help new leads to continue the buyer's journey process by offering new CTAs with content offers that might interest your new contacts. This can bring them closer to the moment of booking.