Written by: Antonio Andújar
An ancient legend tells that a tribesmen who lived in the heart of Africa were trained every day running if a lion would eat them. They lived obsessed with speed. One day, some tourists who traveled to the area gave them their sports shoes... Then they understood that there was no use to train to be the fastest. Sneakers made the difference. If you wear them, you are unreachable. And now you are thinking, what does this story has to do with Marketing Automation? Very simple. This legend shows that a tool, whether shoes or marketing technology can help us to be better and differ from the rest...
Let’s start the year with new purposes that make you grow. Marketing and technology, in particular the automation of processes will help us save money, time and increase conversions. You just have to choose the right tools and adapt them to your needs. We propose you four processes you should automate. Whether you like it or not.
Remember that, no matter how much you run, if you go without sneakers will be very difficult to escape the lion. Try to be the best in your field with the tools that are on the market ... Look for ones that fit your feet, your gait ... If this exceeds you, contact a good shoemaker. He will design everything according to your need. And you'll see how quickly you escape from the crowd and you will get rid of the evil lion. We are convinced that alone or with help you’ll win this race.[:]