Online Strategy

    12 min de lectura

    A ghost born, Phantom III. Google’s New Update Algorithm.

    Written by: Antonio Andújar

    A new algorithm of Google has seen the light. It is the Phantom III. It was born in mid-November, just six months after his older brother, whom he has rendered obsolete, Phantom II. For lovers of marketing and SEO positioning, Google has done us a great Christmas gift. Now it is time to work hard and know the intricacies of this new algorithm... The race has just begun! But surely, these competitions are increasingly demanding more knowledge and preparation. Fans are being left behind professionals.

    Do you want to know how to evaluate Google rewards websites? Do you want to know what the new Phantom III?

    Quality content is the most important thing to note about Phantom III. This new algorithm aims to meet users' expectations as long as the information provided sate their questions or concerns. Google clearly defines that "the text content should support the intent of the user; It should bring you real value." Google does not care about the length of texts, originality or quality. It's so clever, he knows exactly what the user reads or not.

    So if we put a text, very well written, with many keywords, original, attractive, but people do not read ... sooner or later, it knows. And Google penalizes it. For example, if we expose on our hotel web a text with a lot of keywords because we want to position it but the users do not stop to read it, we are wrong. However, if we add useful information to our customers as services near the hotel, tourist attractions, how to access by public transport ... Bingo! We will be right.

    Duplicate content is no longer an obstacle for Phantom III. The little brother of Phantom II was born to improve any shortcomings it may have and could state that is less severe. Thus, in specific issues such as regarding lyrics or dictionary entries, examples of texts in which words are repeated frequently, Phantom III takes it into account. If you want to know how it has affected this update to your website, you can verify your SEO visibility free on this website.

    Another aspect that has been modified in the new version of Phantom is positioning for keywords with foreign brands. Now, Google gives preference to the official brands even without online sales service, and penalizes other sites, unofficial, that sell certain brands and products they are interested in position ahead of the official website. To be easily understood, we will tell you that this item will hurt, for example, the positioning of OTA.

    Google has not yet officially confirmed an upgrade, but our data and experts in the field confirm this. We will keep a close eye on the new movements in the rankings and new quality guidelines. It is not an easy job because the Phantom, as the name suggests, comes and goes. And, as you know, in this race there are more and more experts and this can end up hurting you. Run to do not catch you the ghost and, if you see you can`t, it help to have friends in high places. As the Spanish saying goes, who snuggles up to good tree, good shade shelters him.[:]

    Nuevo llamado a la acción
    Tips for creating a loyalty program in your hotel

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