Written by: Isha Sesay
Christmas brings out the best in many people and consumers are increasingly creative with their gifts. Many of them value experiences over material gifts and that is where trips can come into play. While Christmas promotes the consumption of tourism products and services, potential travellers will start to value the different options available on the Internet.
According to the theformationscompany.com website, holiday shopping accounts for 40% to 80% of annual sales for many brands. If the high retail season of your hotel is during the winter, then you could get a higher rate in room occupation. However, with hotels that have a different seasonality, it is possible to take advantage of the attraction of Christmas to improve anticipated sales.
You have probably already begun to create promotional campaigns with discounts for stays in your hotels. But the truth is that these special offers in the festive season are the normality. In fact, it is an idea that is shared across your competition and in truth, not the only thing you can do on the website of your hotel or hotel chain. For this reason, it is key that you express the same spirit as your consumers, taking into account that certain modifications of your website in time for Christmas can make a big difference and bring you enormous benefits. Which are the best changes to make?