Written by: Antonio Andújar
If you're an hotelier, whether big or small, you should channel your efforts to strengthen your booking engine. OTA giants are already dealing with drawing a bright future for rate parity law. Obviously, you must let help you with your business, enrich the market, betting on the various sales channels... but do not let them control your own home.
As the saying goes, "every law has its loophole." Quiet! We're not encouraging you to cheat, but we're going to give you 3 tips that will let you "fight" rate parity. In an easy, simple and elegant way. Also, remember that there is a legal gap in this area and today there are already many European courts that declare illegal this clause. Without going any further, the Superior Court of Düsseldorf last January 9.
On many occasions, the hotel industry lags behind other sectors in terms of technological innovation. Possibly, in this particular aspect will be the same. Do you want to know which strategies do online sales channel guru implement to prevent rate parity? Write down!
Remember, if you put into practice a campaign, measure the results. Advances in applications to measure the impact of these strategies are spectacular, while you may find yourself in the middle of an ocean aimlessly. You know that, for this and much more, the best thing is to go to a specialized agency ... avoid sinking.