Written by: Anna Bramona
Let’s start by the beginning. What is Hubspot? It is an all-in-one software, or what is the same, a tool for capturing leads that encompasses the necessary functionalities to be able to do it from a single platform, simple, comfortable and easy to use.
Many professionals advise you because they get good results by investing little time. We are achieving our goals and we have improved in life quality. Simply amazing! So here you have the 7 most important tools that Hubspot integrates and we want to highlight, because we believe they can be very useful for your hotel or establishment.
Hubspot is able to work your content in an intelligent way, generating workflows and combining campaigns and channels in a simple, practical and convenient way. All this will allow you to segment your audience effectively, give immediate response to your contacts and be present in more channels. But the best of all is that you'll get this and much more effortlessly, intuitively.
Thanks to the customization that Hubspot also offers, you'll be able to adapt the experience for each user, creating a unique opportunity to turn those prospects into customers. Because in fact, personalization is one of the key factors in communicating with our customers. The numbers say it all. According to one study, the rate of open custom content sent to our contacts is 40 percent higher than that of non-personalized content. So, knowing it, you better take note, don’t you think?
Do you want your sales team to achieve their goals or waste their time fighting with outdated Excel tables and databases? Hubspot CRM automates tasks that business hates. That means optimizing the sales process. It offers you more information, more structured, more concise, more visible and, best of all, in less time.
It is also practical software for small businesses from a single worker to large corporations with more than 1,000 employees. You can order bids for profit or loss, scheduled appointments, contracts shipped over any period of time, and track performance based on established odds. You can customize filters and auto-track.
Hubspot is also capable of analyzing both point actions and campaigns in general. Find out what marketing strategies have worked for you, learn from your mistakes and make your successes multiply. Only by taking record of the results you can improve.
It is clear that walking is learned by walking, but if we are not aware of when we fall down or what causes us to fall, we will never get to walk more than a meter on foot. Many marketers assert that analytics and metrics are what make marketing a science and not a game of chance. And Hubspot also helps with a dashboard or "blackboard" very easy to visualize and interpret. With a simple glance you will get all the information you need.
Hubspot allows you to create custom templates for posting, facilitates the introduction of content using calculated metrics based on organic positioning and helps us analyze reach results. It is simply a convenient and practical tool.
But, don’t you have a blog yet? You should know that a blog is one of the elements of a marketing strategy better to position because it creates community, rewards new customers and generates credibility, among many other advantages.
This all-in-one software will also help you create and customize email templates easily and quickly. It has attractive and responsive designs, suitable to be perfectly displayed from any type of screen. Also, with the "what you see is what you get" function, you will see exactly what you send, what your client receives. No surprises.
You also have the possibility to perform A/B tests to improve opening rates and clicks. Really, this software is thought for you, for me, for our labor problems and to make our lives simpler.
The previous sections are fantastic. Yes, but really, what interests us is to turn website visits into leads, those leads into opportunities, then into clients and then into promoters. What it costs most is to have contacts, convert visitors to leads with their contact details because then we already know how to reach them. And what do we need to take that first step? A conversion path.
The conversion path is a process whereby an anonymous visitor of your website becomes a person, with first and last names. This conversion path is comprised of a value content bid, a call-to-action button (CTA), a landing page and a thank you page. The visitor enters his/her data in that landing page because he or she is interested in what is offered.
And so, we already have their contacts. It sounds easy, right? Hubspot is an ideal tool that facilitates the creation of all these high performance pages, with templates, rates, analytics, measurements, personalized queries... Facilities at your fingertips.
As if all this was not enough, there are still more. With Hubspot you can also monitor all the mentions of your brand and conversations that interest you in all social networks, follow the engagements (retuits, likes, shares ...) automatically, see chronologically everything that has happened in your accounts and schedule the posts in your social profiles.
Now that you know the seven main tools we like most about Hubspot, you can start to familiarize yourself and take advantage of these templates that we offer. Do not miss out!