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    Marketing blog for Tourism

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    strategy | tourism | hospitality |

    Upselling techniques for boutique hotels

    Upselling is a well known technique in hospitality, which boutique hotels can take great advantage from thanks to their...
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    Online Strategy, Website

    What is Growth Driven Design and how can it boost your web...

    Growth Driven Design is a work methodology that allows improvements and adjustments without the need to invest a large...
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    Strategy, Branding

    How to analyse the performance of web content in a tourism...

    In this article you will find a host of essential content metrics that will allow you to measure the true performance...
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    Strategy, Branding

    Why is the sitemap of your website important?

    Whether building a website from scratch or planning an overhaul, a sitemap is fundamental. In this blog post will take...
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    Strategy, Branding

    Tourism marketing statistics from 2018 that you should know...

    In this post we will take you through some of the most important marketing statistics that impacted the tourism...
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    Strategy, Branding

    Marketing trends that will survive in 2019

    We will take you through some of the key marketing trends which will make you stand out amongst your peers and achieve...
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    Strategy, Branding

    Why get your own hotel-branded magazine?

    Enhance your Marketing Strategy by creating your custom-branded hotel magazine! See the benefits of getting your own...
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    Branding, Tourism

    Fernández Coca: "The goal is feeling like a traveler"

    Interview with Fernández Coca, illustrator and communicator, about the relationship between tourism and the world of...
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    Online Strategy, Branding

    5 Tips to Create a Brand Online. How to Move from Like to...

    Brand is much more than a simple icon to distinguish a property from another. In this consumer society, brand is the...
    Nuevo llamado a la acción
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    Online Strategy, Branding

    Tips for SMEs. How to create an online marketing strategy.

    As we know what you need, in this post we will explain three easy steps for you to be able to develop your first online...
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    Online Strategy, Branding

    Branded content vs. Content marketing. The hotel examples...

    Do you need examples of content marketing and branded content to decide which strategy is best suited to your hotel...
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    Branding, Tourism

    Lovemarks. Emotional branding for hotels to get in love...

    Do you know the concept of lovemark? According to Kevin Roberts, the formula to be a lovemark goes through the sum of...
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    Branding, Corporate profile

    Olfactory Branding. The scent of your hotel.

    Building the corporate image of a hotel goes far beyond designing a logo, defining some colors and choosing a name. Get...
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    Video Marketing, Branding

    14 steps to record the video of your hotel

    In 2018 the video will account for 84% of all traffic on the Internet.Learn the essential steps that you must take into...
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    Strategy, Branding

    How to improve your hotel’s brand exposure

    A good communication strategy can help you not only to improve your brand perception among consumers, but also to...
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    Strategy, Branding

    Audio branding. The sound of your holiday experience.

    One of the fundamental manifestations of branding is audio branding, the specialty that is in charge of the sonorous...
    Know the importance of your hotels branding
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    Branding, Tourism

    Check list. Know how to register your hotel’s brand and logo

    Nothing is official until you have a patent. Therefore, you must register your hotel's brand and logo in the Spanish...
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    Strategy, Branding

    Revamp to differentiate. Hotels rebranding.

    With the Internet boom, saturation of hotel sector and the change in consumer's behavior, a rebranding to differentiate...
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    Strategy, Branding

    The logo design your hotel needs. What the designers say?

    Your logo is what your prospects will remember the most if they don’t know you yet. So we are telling you what...
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    Strategy, Branding

    Build your hotel’s corporate identity. Step by step.

    The DDC strategy is divided into : definition - differentiation - communication. Today we show you the steps you must...
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    Branding, UX

    Appealing hotel websites

    Conquer the Internet! Here you have a few examples of appealing hotel websites, winners the prestigious prize awwwards.
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    Strategy, Branding

    Know why your hotel needs branded content

    Branded content works to get consumers to know your identity characteristics, so they can fall in love with your hotel...
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    Strategy, Branding

    Do not question the importance of a loyalty plan!

    Do you want to know why you should start your loyalty plan today? In this post we present some information that will...
    Boost direct bookings by leveraging your hotels website
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    Strategy, Website

    Keys to succeed with branding for hotels

    A hotel has to be different, especial, memorable… In order to distinguish your unique offering, branding for hotels is...
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    Branding, Tourism

    Improve your Hotel’s Brand Strategy

    The brand must be a reflection of the customer. Essentially, it must answer the most important question: “Who am I when...
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