Marketing blog for Tourism

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strategy | tourism | automation | hospitality | tendencias |

Best MICE management tools to increase the productivity

Use tools and software of project management, time management, event management and more to increase the productivity...
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Content marketing, Tourism

What is hospitality and tourism marketing?

Tourism and hospitality marketing has specific characteristics, knowing which would help marketers reach their...
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Strategy, Branding

How to analyse the performance of web content in a tourism...

In this article you will find a host of essential content metrics that will allow you to measure the true performance...
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Strategy, Branding

Why is the sitemap of your website important?

Whether building a website from scratch or planning an overhaul, a sitemap is fundamental. In this blog post will take...
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Strategy, Branding

Tourism marketing statistics from 2018 that you should know...

In this post we will take you through some of the most important marketing statistics that impacted the tourism...
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Strategy, Branding

Marketing trends that will survive in 2019

We will take you through some of the key marketing trends which will make you stand out amongst your peers and achieve...
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Strategy, Branding

Why get your own hotel-branded magazine?

Enhance your Marketing Strategy by creating your custom-branded hotel magazine! See the benefits of getting your own...
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Online Strategy, Branding

Tips for SMEs. How to create an online marketing strategy.

As we know what you need, in this post we will explain three easy steps for you to be able to develop your first online...
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Inbound Marketing, Content marketing

3 steps to succeed with your blog

If you have a blog you probably know how important it is and the power it has to attract customers.
Nuevo llamado a la acción
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Content marketing,

Copywriting. What you need to know!

The task of copywriting is tough. Users demand more and more high-quality content nowadays.
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Online Strategy, Branding

Branded content vs. Content marketing. The hotel examples...

Do you need examples of content marketing and branded content to decide which strategy is best suited to your hotel...
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Inbound Marketing, Content marketing

Identify and get more potential customers for your hotel

As a hotelier, we know you want to get more potential customers. Increase the occupancy of your hotel by identifying...
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Inbound Marketing, Content marketing

I don’t know what to write today. How to create content.

Most content creators find themselves in the same situation more than once. That's why we show you how to create...
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Website, Content marketing

What is SEO Off Page and how you should work it

You've heard a lot about SEO and how to position your keywords on Google. But, have you heard of SEO Off Page? Today we...
Know the importance of your hotels branding
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Inbound Marketing, Content marketing

SEO Guide IV. How to write web content for SEO.

Not everything you hear about Google's positioning is true. Today we disassemble some myths about positioning and show...
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Inbound Marketing, Content marketing

SEO Guide III. What elements should your page have for a...

Do you want to know which elements your web pages need for a good SEO positioning? We'll reveal it in this post.
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Inbound Marketing, Content marketing

Get to know the fundamentals of Inbound Marketing

Inbound marketing is a term that is not only trendy, but has arrived to stay. But what is different about it? Discover...
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Strategy, Content marketing

Virtual reality in tourism. New experiences to sell.

With the technologies, users have been changing the way they consume. Now we offer a new escape to explore: virtual...
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Inbound Marketing, Content marketing

Create content for all the traveler's journey stages

The content should be thought, created and positioned according to the stage in which the buyer is. Today we explain to...
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Inbound Marketing, Content marketing

The top 7 tools that HubSpot integrates

Here is a list of the 7 most important tools that integrate all-in-one software. We think they can be very useful for...
Boost direct bookings by leveraging your hotels website
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Inbound Marketing, Content marketing

Improve relations with your contacts. Lead Nurturing will...

Tools like Lead Nurturing, one of the main strategies of Inbound Marketing, can help us to create a sustainable and...
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Strategy, Content marketing

Have you done your marketing duties during the off-season?

In off-season marketing must continue. Here are five ways to keep your relationship with your customers.
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Strategy, Branding

How to improve your hotel’s brand exposure

A good communication strategy can help you not only to improve your brand perception among consumers, but also to...
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Strategy, Inbound Marketing

From click to lead. How to get sales opportunities.

After attracting users to your site, you want to convert visits into leads. Sales opportunities that could later become...
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Website, Content marketing

Voice searches will transform your SEO strategy

Have you considered how the SEO will change with the increase of voice searches? Prepare your content for the future of...
Learn the essential elements for your hotel websites anatomy
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Website, Content marketing

Web usability test. Check if your hotel’s website passes!

Do you know what the A / B test is? find out in this post about its benefits to find the best version of marketing...
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Strategy, Branding

Know why your hotel needs branded content

Branded content works to get consumers to know your identity characteristics, so they can fall in love with your hotel...
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Strategy, Content marketing

The 5 R’s of Marketing

We must always know what our north is and get closer step by step with each campaign or action. Marketing is very wide...
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Content marketing, Tourism

How to increase your hotel booking through OTAs and...

When you think about increasing your hotel booking through OTAs (Booking, Expedia…) and metasearch (Trivago,...
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Content marketing, Tourism

B2B Content Marketing for Tourism Companies

What can you expect if you are a B2B tourism company and you implement a strategy of Content Marketing? We summarise...
Build loyalty with your customers using email marketing
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Video Marketing, Content marketing

Show, don't tell! Five keys about video marketing

Video marketing is a very useful tool to win the loyalty of your customers. Is a powerfull element that will help your...