Amara | Marketing for Travel & Tourism Blog

Online Strategy, Inbound Marketing

Should I choose between online marketing or traditional...

There’s still remaining strategies of traditional marketing. So you may be wondering… should I choose between online...

Inbound Marketing, Content marketing

3 steps to succeed with your blog

If you have a blog you probably know how important it is and the power it has to attract customers.

Online Strategy, Inbound Marketing

A case study of successful digitalization: Líneas Romero

Learn with the case study of successful digitalization of Líneas Romero, a ferry company. We talk about the objectives,...

Online Strategy, Inbound Marketing

The ferry operator's guide to attract more traffic to your...

Do you need to attract more visits to your ferry company's website? Here you have a step by step guide to boost your...

Online Strategy, Inbound Marketing

Why is online marketing important for ferry companies?

Differentiating brands isn't only for the giants of the tourism sector. That's why online marketing is important to...

Online Strategy, Strategy

Advantages for ferry companies to have their own booking...

The ferry companies should consider the implementation of a booking engine for their own products, simplifying the...

Online Strategy, Inbound Marketing

How to increase your online sales: ferry sector

Do you want to be more efficient and improve the return on investment through your ferry company's online channel? We...

Online Strategy, Inbound Marketing

Boat trips and ferry excursions: a strategy to attract...

Your low season has a lack of customers, but there is a way for your ferry company to boost sales volume by attracting...

Online Strategy, Branding

Branded content vs. Content marketing. The hotel examples.

Do you need examples of content marketing and branded content to decide which strategy is best suited to your hotel...

Inbound Marketing, CRM

Online marketing strategies to boost your hotel's direct...

Do you have problems boosting the your hotel's direct bookings? Does customer loyalty seem impossible? Know the right...

Inbound Marketing, Content marketing

Identify and get more potential customers for your hotel

As a hotelier, we know you want to get more potential customers. Increase the occupancy of your hotel by identifying...

Online Strategy, Inbound Marketing

Step by step. Improve your video SEO positioning.

If your goal is to position one of your pages on your hotel website with a video rich snippet we will show you the best...

Inbound Marketing, Content marketing

I don’t know what to write today. How to create content.

Most content creators find themselves in the same situation more than once. That's why we show you how to create...

Online Strategy, Inbound Marketing

The Smarketing goal. The advance sales and marketing team...

Smarketing is the process of bringing together marketing and sales teams based on the common goals of your tourism...

Inbound Marketing,

Learn the landing page best practices. Step by step.

Landing pages can work non-stop collecting your potential guests information through forms. Learn landing page the...

Know the importance of your hotels branding

Inbound Marketing, Content marketing

SEO Guide IV. How to write web content for SEO.

Not everything you hear about Google's positioning is true. Today we disassemble some myths about positioning and show...

Inbound Marketing, Content marketing

SEO Guide III. What elements should your page have for a...

Do you want to know which elements your web pages need for a good SEO positioning? We'll reveal it in this post.

Online Strategy, Strategy

SEO Guide II. How to optimize your page for search engines

If you want to know how to optimize your page for search engines, here we show you how to use the right keywords to do...

Online Strategy, Strategy

SEO Guide I. How to find keywords for your website.

With SEO On Page we can optimize our website for search engines. But first, do you know how to search for the right...

Inbound Marketing, Content marketing

Get to know the fundamentals of Inbound Marketing

Inbound marketing is a term that is not only trendy, but has arrived to stay. But what is different about it? Discover...

Inbound Marketing, Content marketing

Create content for all the traveler's journey stages

The content should be thought, created and positioned according to the stage in which the buyer is. Today we explain to...

Online Strategy, Inbound Marketing

WordPress plugins to get your Inbound Marketing started

Do you know the WordPress plugins to Inbound Marketing? Get your strategy started by using these useful tools to...

Boost direct bookings by leveraging your hotels website

Inbound Marketing,

4 effective strategies of mobile marketing for hotels

Is your hotel ready for the mobile era? Many companies already think about the mobile-first world. Today we talk about...

Email Marketing, Inbound Marketing

Lead nurturing have never been so easy. Discover how with...

Hubspot is a complex platform with all the online tools through which you have contact with your clients: website,...

Strategy, Gamification

Let’s play! Benefits of including gamification on your...

Gamification gets engagement with the customer, improves SEO positioning, user experience and loyalty. Put it into...

Inbound Marketing, Content marketing

The top 7 tools that HubSpot integrates

Here is a list of the 7 most important tools that integrate all-in-one software. We think they can be very useful for...

Strategy, Inbound Marketing

Mobile marketing for hotels.Mobile-friendly Website and...

Having a mobile web and an application of your hotel is a must today. Learn how to use them in your Inbound Marketing...

Website, Inbound Marketing

A database with a million contacts? No, thanks.

Why would you want to keep contacts that did not interacted with you for months? Do you know the best way to manage...

Learn the essential elements for your hotel websites anatomy

Inbound Marketing, Content marketing

Improve relations with your contacts. Lead Nurturing will...

Tools like Lead Nurturing, one of the main strategies of Inbound Marketing, can help us to create a sustainable and...

Strategy, Inbound Marketing

From click to lead. How to get sales opportunities.

After attracting users to your site, you want to convert visits into leads. Sales opportunities that could later become...

Strategy, Inbound Marketing

Guide to attract your future guests. Blogging 5.0.

A strong and healthy hotel website is what every hotelier wants. One of the most important strategies that can...

Strategy, Email Marketing

How an effective email marketing strategy looks like?

Emailing is still a fundamental technique that has to be part of your hotel’s online strategy. But, how an effective...

Strategy, Website

Hotel’s guide to generate visits to your website. Step by...

A website without visitors is like a cozy house whose main door has no knob. Learn step by step how to increase your...

Inbound Marketing, Tourism

3 lessons on Inbound Marketing for hotel chains

If you need lessons and examples on how to apply Inbound Marketing methodology for your hotel chain, you are in luck:

Strategy, Inbound Marketing

5 HubSpot automations. The professional tool for hotels.

Do you know HubSpot? Here you have five automations for your marketing strategy, all of them from an only tool: HubSpot.

Strategy, Inbound Marketing

5 reasons why your hotel should do Inbound Marketing

If you are still somehow skeptical, we are going to show you the five reasons why your hotel should do Inbound...

Inbound Marketing,

Best hotel blogs and how to succeed with yours

Achieving blog success is not an easy task. There are many who are looking for their place on Internet. We show you...

Website, Inbound Marketing

Checklist to choose a suitable online booking engine

There are advantages you cannot pass by if you have your own online booking engine. But, do you know which is the right...

Online Strategy, Inbound Marketing

The ten HubSpot contributions to tourism

Check out this practical infographic to learn about the ten main reasons why your tourism company will benefit from...

Website, Inbound Marketing

HubSpot methodology. Much more than a tool.

To attract potential travelers to your site, you need a good online methodology and a competitive tool to support all...

Online Strategy, Website

SEO Test. Are you positioning your hotel’s website?

If you had already started with your hotel’s website SEO, you need to do this test. Depending on the result, you will...

Strategy, Website

Improve your hotel’s revenue with Inbound Marketing

It's possible to increase the number of sales while reducing costs. Use the Inbound Marketing Methodology to improve...

Online Strategy, Strategy

Are you ready for Inbound marketing?

Are you ready for Inbound marketing? This new marketing methodology responds to the possibility of being part of the...

Strategy, Website

Ultimate solutions to increase hotels’ direct bookings

We show you some proves of the ultimate solutions to increase hotels’ direct bookings

Inbound Marketing,

Marketing Automation. Save time, money and increase...

Marketing Automation of processes will help us save money, time and increase conversions.

Inbound Marketing,

Become the center of attention without showing you want to.

What is Inbound marketing about? Is the attraction of visitors to your website, then they become leads, and afterwards...

Marketing blog for Tourism

Upselling techniques for boutique hotels

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