Marketing blog for Tourism

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strategy | tourism | hospitality |

Upselling techniques for boutique hotels

Upselling is a well known technique in hospitality, which boutique hotels can take great advantage from thanks to their...
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Online Strategy, Tourism

3 strategies to improve lead conversion for hotels

Find out how to improve the conversion rate of your hotel's website. Try these 3 strategies that will help you convert...
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Online Strategy, Website

What is Growth Driven Design and how can it boost your web...

Growth Driven Design is a work methodology that allows improvements and adjustments without the need to invest a large...
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Online Strategy, Tourism

7 ways to prepare your hotel website for Christmas

Christmas purchases can represent between 40% to 80% of annual sales for many brands. However, creating promotional...
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Online Strategy, Tourism

Web Push notifications: how to use it for tourism?

Do you know the advantages Web Push notifications? And can you tell the difference between Web Push and In-Browser...
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Online Strategy, Hospitality

7 principles of the GDPR and what they mean

The GDPR is the new data protection law that will come into force in May 2018 and it will affect drastically the...
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Online Strategy, Website

What is A/B testing? Find out the best version of your...

Do you know what the A / B test is? Find out in this post about its benefits to find the best version of your marketing...
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Online Strategy, Inbound Marketing

Should I choose between online marketing or traditional...

There’s still remaining strategies of traditional marketing. So you may be wondering… should I choose between online...
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Online Strategy,

A ghost born, Phantom III. Google’s New Update Algorithm.

A new algorithm of Google has seen the light. It is the Phantom III and we will explain all the details
Nuevo llamado a la acción
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Online Strategy, Strategy

How do you increase sales? Meet the Inbound sales.

Are your sales inbound-sales? By transforming the way we do online marketing, we have also transformed the way we sell....
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Online Strategy, Website

Top tips to get more conversions on your hotel website

If you have a clear goal: get more direct bookings from your hotel’s website. Here you have the top tips to get more...
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Online Strategy, Website

Stand out your tech product from the competition

We all want to be the first but only one gets it. You will be able to stand out your tech product from the competition...
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Online Strategy, Strategy

Growth Hacking and Magic Potions

Growth Hacking is a complex marketing technique that requires creativity, a touch of analytical thinking, and web...
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Video Marketing, Online Strategy

How to Make a Viral Video

If you want to succeed, the most important thing is to really feel like it and to want to do innovative things. The...
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Online Strategy, Branding

5 Tips to Create a Brand Online. How to Move from Like to...

Brand is much more than a simple icon to distinguish a property from another. In this consumer society, brand is the...
Know the importance of your hotels branding
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Online Strategy, Website

Become known but never rest on your laurels. Learn to...

If you are someone who goes crazy with the issue of measurements of your website, here are a few tips that can help you.
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Online Strategy, Branding

Tips for SMEs. How to create an online marketing strategy.

As we know what you need, in this post we will explain three easy steps for you to be able to develop your first online...
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Online Strategy, Tourism

Rate Parity. 3 Elegant Tips.

'Every law has its loophole' and even though we're not encouraging you to cheat, we're going to give you 3 tips that...
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Online Strategy, Website

Why is a marketing strategy important for ferry companies?

Brand differentiation is not just for the giants of the industry. Learn why a marketing strategy is essential for your...
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Online Strategy, Inbound Marketing

A case study of successful digitalization: Líneas Romero

Learn with the case study of successful digitalization of Líneas Romero, a ferry company. We talk about the objectives,...
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Online Strategy, Inbound Marketing

The ferry operator's guide to attract more traffic to your...

Do you need to attract more visits to your ferry company's website? Here you have a step by step guide to boost your...
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Online Strategy, Inbound Marketing

Why is online marketing important for ferry companies?

Differentiating brands isn't only for the giants of the tourism sector. That's why online marketing is important to...
Boost direct bookings by leveraging your hotels website
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Online Strategy, Strategy

Advantages for ferry companies to have their own booking...

The ferry companies should consider the implementation of a booking engine for their own products, simplifying the...
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Online Strategy, Inbound Marketing

How to increase your online sales: ferry sector

Do you want to be more efficient and improve the return on investment through your ferry company's online channel? We...
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Online Strategy, Inbound Marketing

Boat trips and ferry excursions: a strategy to attract...

Your low season has a lack of customers, but there is a way for your ferry company to boost sales volume by attracting...
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Online Strategy, Branding

Branded content vs. Content marketing. The hotel examples...

Do you need examples of content marketing and branded content to decide which strategy is best suited to your hotel...
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Online Strategy, Tourism

The benefits of going online for ferry companies

Do you know the benefits of a website? In the competitive sector of the ferry service in the Mediterranean, taking the...
Learn the essential elements for your hotel websites anatomy
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Online Strategy, Inbound Marketing

Step by step. Improve your video SEO positioning.

If your goal is to position one of your pages on your hotel website with a video rich snippet we will show you the best...
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Online Strategy, Tourism

Digital transformation in the ferry service sector

Consumer buying process evolves continuously. That is why, in order to be more profitable, we must keep abreast of the...
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Online Strategy, Inbound Marketing

The Smarketing goal. The advance sales and marketing team...

Smarketing is the process of bringing together marketing and sales teams based on the common goals of your tourism...
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Online Strategy, Strategy

SEO Guide II. How to optimize your page for search engines

If you want to know how to optimize your page for search engines, here we show you how to use the right keywords to do...
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Online Strategy, Strategy

SEO Guide I. How to find keywords for your website.

With SEO On Page we can optimize our website for search engines. But first, do you know how to search for the right...
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Online Strategy, Inbound Marketing

WordPress plugins to get your Inbound Marketing started

Do you know the WordPress plugins to Inbound Marketing? Get your strategy started by using these useful tools to...
Build loyalty with your customers using email marketing
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Online Strategy, Website

Chatbots, what they are and what role they will play in the...

Do you know the next step to improve the service and support of your guests? Know what the chatbots are and why they...
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Online Strategy, Tourism

In 2017 more technology for hotels management. Three real...

Do you know the new technologies to manage your hotel? Learn from three real case studies and stand out from the...
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Online Strategy, Website

You will be surprised when creating a buyer persona

Defining your buyer persona is essential to create the right content, because not all your online visits are really...
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Online Strategy, Inbound Marketing

The ten HubSpot contributions to tourism

Check out this practical infographic to learn about the ten main reasons why your tourism company will benefit from...
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Online Strategy, Tourism

What is Google Destinations? Now on your computer.

Do you know Google Destinations? Learn how your hotel can benefit thanks to Google. Do you want to appear like a...
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Online Strategy, Website

SEO Test. Are you positioning your hotel’s website?

If you had already started with your hotel’s website SEO, you need to do this test. Depending on the result, you will...
Revamp your hotels brand
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Online Strategy, Tourism

New Apps for hotels to attract Millenials tourists

Know new apps for hotels that will make you stand out from the millennials tourists.
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Online Strategy, Tourism

Free and easy to use Google tools for the tourism industry

Google is a very powerful resource for businesses. In this post we present you the best Google tools for tourism....
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Online Strategy, Strategy

How to foster your guests loyalty as a hotel manager

Guests loyalty is a major key to succeed in the hotel industry. You need to customize the guest experience, to...
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Online Strategy, Website

How to improve my hotel website: selling online experiences

How I improve my hotel website? There are some not so common ideas that will make you stand out from your competition...
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Online Strategy, Website

3 main reasons why your online marketing strategy doesn’t...

If you want to be where your customers are, you have to be on the Internet. Although it seems your online marketing...
Create the corporate profile of your company
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Online Strategy, Website

6 strategies to upgrade your hotel website

Are you wondering what are the strategies to upgrade your hotel website? Here we offer you 6 features to have in mind...
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Online Strategy, Strategy

Are you ready for Inbound marketing?

Are you ready for Inbound marketing? This new marketing methodology responds to the possibility of being part of the...
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Online Strategy, Website

Customers loyalty: one way to increase your web direct...

You may be wondering how to increase your web direct bookings… If that’s so, we can tell you that one key is customer’s...
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Online Strategy, Tourism

Five cases of successful online marketing for hotels

Get to know case studies is certainly a way to learn. Well, here are five cases of successful online marketing for...
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Online Strategy, Tourism

Methodology to improve hotels’ online marketing results

If you’re still not convinced of the importance of online campaigns, learn about the methodology to improve hotels’...
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Online Strategy, Tourism

The best successful cases on increasing hotels’ direct...

The big chains have designed marketing campaigns. Take advantage of it and learn about the best successful cases on...
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Online Strategy, Tourism

Learn to measure the online marketing ROI in hotels to...

Learn about the best practices to measure the online marketing ROI in hotels to succeed
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Online Strategy, Tourism

Discover the benefits of increasing direct booking at hotels

In 2016 there are many opportunities to convert online traffic to your website. Discover the benefits of increasing...
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Online Strategy, Tourism

5 ways to improve profitability in hotels with online...

You must dedicate efforts & investment in the digital channel. That’s why we tell you 5 ways to improve profitability...
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Online Strategy, Tourism

The best strategies to increase online hotel bookings.

Do you want to generate more direct online bookings? Discover strategies to increase online hotel bookings without...
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Online Strategy, Strategy

3 new trends for Smartphone in 2016

The mobile is the winning horse in technological devices. Undoubtedly is becoming the first device. Learn about the...
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Online Strategy,

Open your Eyes to Cross Channel Marketing

The Cross Channel Marketing is a new practice, a new sales technique, which integrates different channels and conceived...
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Online Strategy, Tourism

Revolutionise your marketing strategy in tourism

All tourism businesses are clear about the customer journey. Revolutionise your online strategy for thinking about the...