Marketing blog for Tourism

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strategy | tourism | hospitality |

The personalization of hotel room design

The personalization of the room is an opportunity to differentiate your boutique hotel from the competition.
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Strategy, Tourism

The personalization of hotel room design

The personalization of the room is an opportunity to differentiate your boutique hotel from the competition.
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Strategy, Tourism

New consumer trends in Tourism

Get to know the new trends in tourism consumers for your DMC.
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Strategy, Tourism

Best MICE management tools to increase the productivity

Use tools and software of project management, time management, event management and more to increase the productivity...
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Strategy, Branding

How to analyse the performance of web content in a tourism...

In this article you will find a host of essential content metrics that will allow you to measure the true performance...
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Strategy, Branding

Why is the sitemap of your website important?

Whether building a website from scratch or planning an overhaul, a sitemap is fundamental. In this blog post will take...
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Strategy, Branding

Tourism marketing statistics from 2018 that you should know...

In this post we will take you through some of the most important marketing statistics that impacted the tourism...
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Strategy, Branding

Marketing trends that will survive in 2019

We will take you through some of the key marketing trends which will make you stand out amongst your peers and achieve...
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Strategy, Branding

Why get your own hotel-branded magazine?

Enhance your Marketing Strategy by creating your custom-branded hotel magazine! See the benefits of getting your own...
Nuevo llamado a la acción
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Online Strategy, Strategy

How do you increase sales? Meet the Inbound sales.

Are your sales inbound-sales? By transforming the way we do online marketing, we have also transformed the way we sell....
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Online Strategy, Strategy

Growth Hacking and Magic Potions

Growth Hacking is a complex marketing technique that requires creativity, a touch of analytical thinking, and web...
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Strategy, Tourism

The GDPR for Hotels. Getting ready with the key questions.

The way hotels obtain and treat personal data is about to change. We shed light on what is coming and why the GDPR is...
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Strategy, Tourism

Tourism marketing trends for 2018

How is tourism marketing presented in 2018? There are many new changes that we will have to face and some trends will...
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Strategy, Tourism

2018 hotel trends. Booking.com forecasts the hotel's sector...

Is your hotel prepared to receive travellers in 2018? These are some hotel trends that we can predict for the coming...
Know the importance of your hotels branding
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Online Strategy, Strategy

Advantages for ferry companies to have their own booking...

The ferry companies should consider the implementation of a booking engine for their own products, simplifying the...
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Strategy, Tourism

Tourism trends for 2018. What you will do to boost your...

Tourism trends for 2018 are already here. Today we talk about some of these changes that we will find in the sector.
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Online Strategy, Strategy

SEO Guide II. How to optimize your page for search engines

If you want to know how to optimize your page for search engines, here we show you how to use the right keywords to do...
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Online Strategy, Strategy

SEO Guide I. How to find keywords for your website.

With SEO On Page we can optimize our website for search engines. But first, do you know how to search for the right...
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Strategy, Tourism

Do you know the latest technology trends for hotels?

Do you know the scope of technology in the hotel industry? Do you really know how it affects your business? Learn about...
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Strategy, Content marketing

Virtual reality in tourism. New experiences to sell.

With the technologies, users have been changing the way they consume. Now we offer a new escape to explore: virtual...
Boost direct bookings by leveraging your hotels website
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Strategy, Gamification

Let’s play! Benefits of including gamification on your...

Gamification gets engagement with the customer, improves SEO positioning, user experience and loyalty. Put it into...
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Strategy, Inbound Marketing

Mobile marketing for hotels.Mobile-friendly Website and...

Having a mobile web and an application of your hotel is a must today. Learn how to use them in your Inbound Marketing...
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Strategy, Content marketing

Have you done your marketing duties during the off-season?

In off-season marketing must continue. Here are five ways to keep your relationship with your customers.
Learn the essential elements for your hotel websites anatomy
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Strategy, Tourism

The 6 Ws of the workflows. Automation Marketing for your...

Do you know what the workflows are? And how can they help you with communication with your potential guests? Learn all...
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Strategy, Branding

How to improve your hotel’s brand exposure

A good communication strategy can help you not only to improve your brand perception among consumers, but also to...
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Strategy, Inbound Marketing

From click to lead. How to get sales opportunities.

After attracting users to your site, you want to convert visits into leads. Sales opportunities that could later become...
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Strategy, Branding

Audio branding. The sound of your holiday experience.

One of the fundamental manifestations of branding is audio branding, the specialty that is in charge of the sonorous...
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Strategy, Inbound Marketing

Guide to attract your future guests. Blogging 5.0.

A strong and healthy hotel website is what every hotelier wants. One of the most important strategies that can...
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Strategy, Tourism

Booking engine. Learn all about the different types.

There are so many booking engines that it is sometimes difficult to know which one is best for your hotel. That is why...
Build loyalty with your customers using email marketing
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Strategy, Website

Hotel’s guide to generate visits to your website. Step by...

A website without visitors is like a cozy house whose main door has no knob. Learn step by step how to increase your...
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Strategy, Website

6 posts for your hotel’s marketing. The best of 2016.

Having in mind the most requested topics, we have compiled a collection of posts that we believe are most important for...
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Strategy, Inbound Marketing

5 HubSpot automations. The professional tool for hotels.

Do you know HubSpot? Here you have five automations for your marketing strategy, all of them from an only tool: HubSpot.
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Strategy, Inbound Marketing

5 reasons why your hotel should do Inbound Marketing

If you are still somehow skeptical, we are going to show you the five reasons why your hotel should do Inbound...
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Strategy, Tourism

Bests practices to build the loyalty program your guests...

Build a loyalty program your guests love, so the want to repeat, because in order to get new guests you have to double...
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Strategy, Branding

Revamp to differentiate. Hotels rebranding.

With the Internet boom, saturation of hotel sector and the change in consumer's behavior, a rebranding to differentiate...
Revamp your hotels brand
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Strategy, Tourism

New technologies to increase your hotel bookings. 100%...

Amara wants to keep you up to date on all the news. Discover three new technologies which will help you to increase...
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Strategy, Tourism

Engagement. What are your guests really looking for?

Do you know what the preferences of hotel's potential customers are? What factors can influence their decision? How to...
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Strategy, Branding

The logo design your hotel needs. What the designers say?

Your logo is what your prospects will remember the most if they don’t know you yet. So we are telling you what...
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Strategy, Branding

Build your hotel’s corporate identity. Step by step.

The DDC strategy is divided into : definition - differentiation - communication. Today we show you the steps you must...
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Strategy, Branding

Know why your hotel needs branded content

Branded content works to get consumers to know your identity characteristics, so they can fall in love with your hotel...
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Strategy, Website

Improve your hotel’s revenue with Inbound Marketing

It's possible to increase the number of sales while reducing costs. Use the Inbound Marketing Methodology to improve...
Create the corporate profile of your company
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Strategy, Branding

Do not question the importance of a loyalty plan!

Do you want to know why you should start your loyalty plan today? In this post we present some information that will...
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Strategy, Website

Keys to succeed with branding for hotels

A hotel has to be different, especial, memorable… In order to distinguish your unique offering, branding for hotels is...
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Strategy, Tourism

Email marketing, the darling of your loyalty programs

We all know that loyalty programs are necessary to your business. Why? The answer is simple: a loyal customer usually...
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Online Strategy, Strategy

How to foster your guests loyalty as a hotel manager

Guests loyalty is a major key to succeed in the hotel industry. You need to customize the guest experience, to...
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Strategy, Website

7 tips for your tech company to reach your customer

With these 7 tips for your tech company to reach your customer, ever will be easier. Learn how to sell tech products
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Online Strategy, Strategy

Are you ready for Inbound marketing?

Are you ready for Inbound marketing? This new marketing methodology responds to the possibility of being part of the...
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Strategy, Website

Ultimate solutions to increase hotels’ direct bookings

We show you some proves of the ultimate solutions to increase hotels’ direct bookings
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Strategy, Website

The cost of video marketing is becoming cheaper

Making a video today is no longer an expensive treat, because the cost of video marketing is becoming cheaper
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Strategy, Content marketing

The 5 R’s of Marketing

We must always know what our north is and get closer step by step with each campaign or action. Marketing is very wide...
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Online Strategy, Strategy

3 new trends for Smartphone in 2016

The mobile is the winning horse in technological devices. Undoubtedly is becoming the first device. Learn about the...