Amara | Marketing for Travel & Tourism Blog

Strategy, Tourism

Upselling techniques for boutique hotels

Upselling is a well known technique in hospitality, which boutique hotels can take great advantage from thanks to their...

Strategy, Tourism

Personalization of hotel room design

The personalization of the room is an opportunity to differentiate your boutique hotel from the competition.

Strategy, Tourism

New consumer trends in Tourism

Get to know the new trends in tourism consumers for your DMC.

Strategy, Tourism

Best MICE management tools to increase the productivity

Use tools and software of project management, time management, event management and more to increase the productivity...

Tourism, CRM

How to boost hotel loyalty with client database?

Fuel your loyalty program with personal information from the client database and boost direct bookings by offering...

Content marketing, Tourism

What is hospitality and tourism marketing?

Tourism and hospitality marketing has specific characteristics, knowing which would help marketers reach their...

Tourism, Marketing Online

Marketing and Sales Alignment: have you an Smarketing team?

They say unity makes strength. Apply the Smarketing philosophy in your hotel and start a new era of success for your...

Online Strategy, Tourism

3 strategies to improve lead conversion for hotels

Find out how to improve the conversion rate of your hotel's website. Try these 3 strategies that will help you convert...

Video Marketing, Tourism

The importance of shopping tourism for destinations and...

Shopping tourism can provide new sales opportunities for your hotel. Discover how it works and how you can start...

Strategy, Branding

How to analyse the performance of web content in a tourism...

In this article you will find a host of essential content metrics that will allow you to measure the true performance...

Strategy, Branding

Why is the sitemap of your website important?

Whether building a website from scratch or planning an overhaul, a sitemap is fundamental. In this blog post will take...

Strategy, Branding

Tourism marketing statistics from 2018 that you should know...

In this post we will take you through some of the most important marketing statistics that impacted the tourism...

Strategy, Branding

Marketing trends that will survive in 2019

We will take you through some of the key marketing trends which will make you stand out amongst your peers and achieve...

Online Strategy, Tourism

7 ways to prepare your hotel website for Christmas

Christmas purchases can represent between 40% to 80% of annual sales for many brands. However, creating promotional...

Strategy, Branding

Why get your own hotel-branded magazine?

Enhance your Marketing Strategy by creating your custom-branded hotel magazine! See the benefits of getting your own...

Know the importance of your hotels branding

Online Strategy, Tourism

Web Push notifications: how to use it for tourism?

Do you know the advantages Web Push notifications? And can you tell the difference between Web Push and In-Browser...

Tourism, Hospitality

Attracting MICE Tourism: Boost your hotel’s revenues with...

Are you targeting your services only to leisure travellers? MICE tourism is on the rise once again, so don't miss the...

Branding, Tourism

Fernández Coca: "The goal is feeling like a traveler"

Interview with Fernández Coca, illustrator and communicator, about the relationship between tourism and the world of...

Online Strategy, Website

Top tips to get more conversions on your hotel website

If you have a clear goal: get more direct bookings from your hotel’s website. Here you have the top tips to get more...

Online Strategy, Tourism

Rate Parity. 3 Elegant Tips.

'Every law has its loophole' and even though we're not encouraging you to cheat, we're going to give you 3 tips that...

Strategy, Email Marketing

A hotel CRM prepared for the new data protection law

In light of upcoming new data protection law, the GDPR, marketers look for solutions. In this post we will tell you how...

Strategy, Tourism

The GDPR for Hotels. Getting ready with the key questions.

The way hotels obtain and treat personal data is about to change. We shed light on what is coming and why the GDPR is...

Boost direct bookings by leveraging your hotels website

Strategy, Tourism

Tourism marketing trends for 2018

How is tourism marketing presented in 2018? There are many new changes that we will have to face and some trends will...

Strategy, Tourism

2018 hotel trends. Booking.com forecasts the hotel's sector...

Is your hotel prepared to receive travellers in 2018? These are some hotel trends that we can predict for the coming...

Online Strategy, Inbound Marketing

Why is online marketing important for ferry companies?

Differentiating brands isn't only for the giants of the tourism sector. That's why online marketing is important to...

Website, Tourism

Why clients choose Booking.com instead of your hotel’s...

Why do your clients tend to book on OTA websites instead of yours? In this article, we will tell you why users choose...

Online Strategy, Inbound Marketing

Boat trips and ferry excursions: a strategy to attract...

Your low season has a lack of customers, but there is a way for your ferry company to boost sales volume by attracting...

Online Strategy, Tourism

The benefits of going online for ferry companies

Do you know the benefits of a website? In the competitive sector of the ferry service in the Mediterranean, taking the...

Learn the essential elements for your hotel websites anatomy

Strategy, Email Marketing

Customer loyalty techniques, bases you must master in your...

Are you wondering how to implement an effective loyalty program for your hotel? How should you motivate your customers...

Online Strategy, Inbound Marketing

Step by step. Improve your video SEO positioning.

If your goal is to position one of your pages on your hotel website with a video rich snippet we will show you the best...

Online Strategy, Tourism

Digital transformation in the ferry service sector

Consumer buying process evolves continuously. That is why, in order to be more profitable, we must keep abreast of the...

Strategy, Tourism

Tourism trends for 2018. Boost your hotel's online bookings.

Tourism trends for 2018 are already here. Today we talk about some of these changes that we will find in the sector.

Tourism, Corporate profile

Do you know the bleisure hotels? Learn about this new trend.

Do you know the latest hotel trends? Today we explain what the bleisure hotels are and the characteristics that gather...

Branding, Tourism

Lovemarks. Emotional branding for hotels to get in love...

Do you know the concept of lovemark? According to Kevin Roberts, the formula to be a lovemark goes through the sum of...

Strategy, Tourism

Do you know the latest technology trends for hotels?

Do you know the scope of technology in the hotel industry? Do you really know how it affects your business? Learn about...

Strategy, Content marketing

Virtual reality in tourism. New experiences to sell.

With the technologies, users have been changing the way they consume. Now we offer a new escape to explore: virtual...

Inbound Marketing, Content marketing

Create content for all the traveler's journey stages

The content should be thought, created and positioned according to the stage in which the buyer is. Today we explain to...

Video Marketing, Tourism

The 10 most viewed travel videos of 2016 on YouTube

Get to know the trends in video marketing related to the world of tourism and get inspired to be on the list of the...

Strategy, Inbound Marketing

Mobile marketing for hotels.Mobile-friendly Website and...

Having a mobile web and an application of your hotel is a must today. Learn how to use them in your Inbound Marketing...

Strategy, Content marketing

Have you done your marketing duties during the off-season?

In off-season marketing must continue. Here are five ways to keep your relationship with your customers.

Strategy, Tourism

The 6 Ws of the workflows. Automation Marketing for your...

Do you know what the workflows are? And how can they help you with communication with your potential guests? Learn all...

Video Marketing, Tourism

New trends in video marketing for your hotel

Here you have the latest trends in video marketing for hotels. Proposals that will leave everyone with their mouths...

Strategy, Inbound Marketing

Guide to attract your future guests. Blogging 5.0.

A strong and healthy hotel website is what every hotelier wants. One of the most important strategies that can...

Video Marketing, Tourism

Storytelling. The key that opens all doors.

The narration of the same event may be totally different according to its "storytelling", and feelings play a major...

Strategy, Tourism

Booking engine. Learn all about the different types.

There are so many booking engines that it is sometimes difficult to know which one is best for your hotel. That is why...

Online Strategy, Tourism

In 2017 more technology for hotels management. Three real...

Do you know the new technologies to manage your hotel? Learn from three real case studies and stand out from the...

Strategy, Website

6 posts for your hotel’s marketing. The best of 2016.

Having in mind the most requested topics, we have compiled a collection of posts that we believe are most important for...

Inbound Marketing, Tourism

3 lessons on Inbound Marketing for hotel chains

If you need lessons and examples on how to apply Inbound Marketing methodology for your hotel chain, you are in luck:

Strategy, Inbound Marketing

5 HubSpot automations. The professional tool for hotels.

Do you know HubSpot? Here you have five automations for your marketing strategy, all of them from an only tool: HubSpot.

Strategy, Inbound Marketing

5 reasons why your hotel should do Inbound Marketing

If you are still somehow skeptical, we are going to show you the five reasons why your hotel should do Inbound...

Branding, Tourism

Check list. Know how to register your hotel’s brand and logo

Nothing is official until you have a patent. Therefore, you must register your hotel's brand and logo in the Spanish...

Strategy, Tourism

Bests practices to build the loyalty program your guests...

Build a loyalty program your guests love, so the want to repeat, because in order to get new guests you have to double...

Strategy, Branding

Revamp to differentiate. Hotels rebranding.

With the Internet boom, saturation of hotel sector and the change in consumer's behavior, a rebranding to differentiate...

Online Strategy, Website

You will be surprised when creating a buyer persona

Defining your buyer persona is essential to create the right content, because not all your online visits are really...

Website, Content marketing

Web usability test. Check if your hotel’s website passes!

Do you know what the A / B test is? find out in this post about its benefits to find the best version of marketing...

Strategy, Tourism

New technologies to increase your hotel bookings. 100%...

Amara wants to keep you up to date on all the news. Discover three new technologies which will help you to increase...

Email Marketing, Tourism

Tricks and tools. Build an efficient email marketing...

Get to know the best tricks and tools for an effective mailing campaign. Engage your customers, automate your processes...

Website, Inbound Marketing

Checklist to choose a suitable online booking engine

There are advantages you cannot pass by if you have your own online booking engine. But, do you know which is the right...

Online Strategy, Inbound Marketing

The ten HubSpot contributions to tourism

Check out this practical infographic to learn about the ten main reasons why your tourism company will benefit from...

Website, Tourism

Do you know why your website needs a responsive design?

People use the Internet from their mobile devices everyday. If you want that your users feel comfortable in your site,...

Strategy, Tourism

Engagement. What are your guests really looking for?

Do you know what the preferences of hotel's potential customers are? What factors can influence their decision? How to...

Online Strategy, Tourism

What is Google Destinations? Now on your computer.

Do you know Google Destinations? Learn how your hotel can benefit thanks to Google. Do you want to appear like a...

Website, Inbound Marketing

HubSpot methodology. Much more than a tool.

To attract potential travelers to your site, you need a good online methodology and a competitive tool to support all...

Strategy, Branding

The logo design your hotel needs. What the designers say?

Your logo is what your prospects will remember the most if they don’t know you yet. So we are telling you what...

Website, Tourism

Your web is not for you. It’s for your customers. What’s UX?

Why user experience is so important for your hotel website? Learn how to work for your website and your target....

Strategy, Branding

Build your hotel’s corporate identity. Step by step.

The DDC strategy is divided into : definition - differentiation - communication. Today we show you the steps you must...

Online Strategy, Tourism

New Apps for hotels to attract Millenials tourists

Know new apps for hotels that will make you stand out from the millennials tourists.

Strategy, Branding

Know why your hotel needs branded content

Branded content works to get consumers to know your identity characteristics, so they can fall in love with your hotel...

Strategy, Website

Improve your hotel’s revenue with Inbound Marketing

It's possible to increase the number of sales while reducing costs. Use the Inbound Marketing Methodology to improve...

Strategy, Branding

Do not question the importance of a loyalty plan!

Do you want to know why you should start your loyalty plan today? In this post we present some information that will...

Strategy, Website

Keys to succeed with branding for hotels

A hotel has to be different, especial, memorable… In order to distinguish your unique offering, branding for hotels is...

Strategy, Tourism

Email marketing, the darling of your loyalty programs

We all know that loyalty programs are necessary to your business. Why? The answer is simple: a loyal customer usually...

Online Strategy, Tourism

Free and easy to use Google tools for the tourism industry

Google is a very powerful resource for businesses. In this post we present you the best Google tools for tourism....

Online Strategy, Strategy

How to foster your guests loyalty as a hotel manager

Guests loyalty is a major key to succeed in the hotel industry. You need to customize the guest experience, to...

Online Strategy, Website

How to improve my hotel website: selling online experiences

How I improve my hotel website? There are some not so common ideas that will make you stand out from your competition...

Online Strategy, Website

3 main reasons why your online marketing strategy doesn’t...

If you want to be where your customers are, you have to be on the Internet. Although it seems your online marketing...

Online Strategy, Website

6 strategies to upgrade your hotel website

Are you wondering what are the strategies to upgrade your hotel website? Here we offer you 6 features to have in mind...

Website, Tourism

Be tour operator free: create a website with its own...

Do you want to know the advantages of a website with its own booking engine? You will save on commissions and increase...

Online Strategy, Website

Customers loyalty: one way to increase your web direct...

You may be wondering how to increase your web direct bookings… If that’s so, we can tell you that one key is customer’s...

Strategy, Website

Ultimate solutions to increase hotels’ direct bookings

We show you some proves of the ultimate solutions to increase hotels’ direct bookings

Online Strategy, Tourism

Five cases of successful online marketing for hotels

Get to know case studies is certainly a way to learn. Well, here are five cases of successful online marketing for...

Video Marketing, Tourism

Guidelines for choosing a video marketing company for hotels

We will advise you by giving you useful guidelines for choosing the best video marketing company for hotels.

Online Strategy, Tourism

Methodology to improve hotels’ online marketing results

If you’re still not convinced of the importance of online campaigns, learn about the methodology to improve hotels’...

Video Marketing, Tourism

Five examples of successful video marketing for hotels

Do you want some examples? In this post we show you 5 examples of successful video marketing for hotels.

Online Strategy, Tourism

The best successful cases on increasing hotels’ direct...

The big chains have designed marketing campaigns. Take advantage of it and learn about the best successful cases on...

Video Marketing, Tourism

Video Marketing benefits for your hotel chain

Video marketing for hotels is not going anywhere. It is a trend becoming huge. There are many video marketing benefits...

Online Strategy, Tourism

Learn to measure the online marketing ROI in hotels to...

Learn about the best practices to measure the online marketing ROI in hotels to succeed

Video Marketing, Tourism

How good is the influence of video marketing in tourism

From creative videos, testimonials... video marketing in tourism will have a key role in all stages of the customer's...

Online Strategy, Tourism

Discover the benefits of increasing direct booking at hotels

In 2016 there are many opportunities to convert online traffic to your website. Discover the benefits of increasing...

Video Marketing, Tourism

Communicate hotel theming through video marketing. The...

In order to attract new leads and re-capture former customers’ attention, we give you the ultimate solution: hotel...

Website, Tourism

How to increase traffic conversion on your hotel website

There are many tactics that can be used to increase direct booking. Learn how to How to increase traffic conversion on...

Video Marketing, Tourism

5 keys to improve video marketing for hotels

Video is a great tool, no doubt, but you have to know how to use it. With these five keys we help you take advantage of...

Online Strategy, Tourism

5 ways to improve profitability in hotels with online...

You must dedicate efforts & investment in the digital channel. That’s why we tell you 5 ways to improve profitability...

Video Marketing, Tourism

Marketing trends in tourism: the future of video.

Consumer’s revolution is here... hoteliers are already late to be updated with marketing trends in tourism.

Online Strategy, Tourism

The best strategies to increase online hotel bookings.

Do you want to generate more direct online bookings? Discover strategies to increase online hotel bookings without...

Video Marketing, Tourism

The use of video marketing to differentiate the hotel chain

video draws attention to our product. Video marketing to differentiate the hotel chain is no longer just an option, but...

Branding, Tourism

Improve your Hotel’s Brand Strategy

The brand must be a reflection of the customer. Essentially, it must answer the most important question: “Who am I when...

Tourism,

The importance of understanding the traveller

Know in the tourism sector the traveller's journey is necessary for the industry development

Video Marketing, Tourism

Advance the tourist experience. Tourism Video Marketing.

Video Marketing is the best way to show emotions and advance the experience that tourists will have.

Website, Tourism

Improve Bookings on your Website. Know the UX.

[:es]10 consejos de cómo aumentar las reservas en tu website gracias al UX[:en]How to Improve Bookings on your Website...

Content marketing, Tourism

How to increase your hotel booking through OTAs and...

When you think about increasing your hotel booking through OTAs (Booking, Expedia…) and metasearch (Trivago,...

Online Strategy, Tourism

Revolutionise your marketing strategy in tourism

All tourism businesses are clear about the customer journey. Revolutionise your online strategy for thinking about the...

Content marketing, Tourism

B2B Content Marketing for Tourism Companies

What can you expect if you are a B2B tourism company and you implement a strategy of Content Marketing? We summarise...

Video Marketing, Tourism

Video Inspiration for increasing conversions in tourism

The video is certainly an excellent way to gain this needed to close the sale and increased the rate of conversions...

Marketing blog for Tourism

Upselling techniques for boutique hotels

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