Marketing blog for Tourism

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strategy | tourism | hospitality |

The personalization of hotel room design

The personalization of the room is an opportunity to differentiate your boutique hotel from the competition.
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Online Strategy, Website

What is Growth Driven Design and how can it boost your web...

Growth Driven Design is a work methodology that allows improvements and adjustments without the need to invest a large...
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Online Strategy, Website

What is A/B testing? Find out the best version of your...

Do you know what the A / B test is? Find out in this post about its benefits to find the best version of your marketing...
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Online Strategy, Website

Top tips to get more conversions on your hotel website

If you have a clear goal: get more direct bookings from your hotel’s website. Here you have the top tips to get more...
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Online Strategy, Website

Stand out your tech product from the competition

We all want to be the first but only one gets it. You will be able to stand out your tech product from the competition...
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Online Strategy, Website

Become known but never rest on your laurels. Learn to...

If you are someone who goes crazy with the issue of measurements of your website, here are a few tips that can help you.
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Online Strategy, Website

Why is a marketing strategy important for ferry companies?

Brand differentiation is not just for the giants of the industry. Learn why a marketing strategy is essential for your...
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Website, Tourism

Why clients choose Booking.com instead of your hotel’s...

Why do your clients tend to book on OTA websites instead of yours? In this article, we will tell you why users choose...
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Website, Content marketing

What is SEO Off Page and how you should work it

You've heard a lot about SEO and how to position your keywords on Google. But, have you heard of SEO Off Page? Today we...
Nuevo llamado a la acción
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Website, Inbound Marketing

A database with a million contacts? No, thanks.

Why would you want to keep contacts that did not interacted with you for months? Do you know the best way to manage...
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Website, UX

Dunas Hotels & Resorts website and UX case study

Learn about Dunas Hotels & Resorts case study and how the website redesign and the improvement of the UX have changed...
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Online Strategy, Website

Chatbots, what they are and what role they will play in the...

Do you know the next step to improve the service and support of your guests? Know what the chatbots are and why they...
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Website, Content marketing

Voice searches will transform your SEO strategy

Have you considered how the SEO will change with the increase of voice searches? Prepare your content for the future of...
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Strategy, Website

Hotel’s guide to generate visits to your website. Step by...

A website without visitors is like a cozy house whose main door has no knob. Learn step by step how to increase your...
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Website, UX

5 web trends you should follow in 2017

At the beginning of the year professionals start a search of the trends that will be seen in the coming year. Today we...
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Strategy, Website

6 posts for your hotel’s marketing. The best of 2016.

Having in mind the most requested topics, we have compiled a collection of posts that we believe are most important for...
Know the importance of your hotels branding
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Online Strategy, Website

You will be surprised when creating a buyer persona

Defining your buyer persona is essential to create the right content, because not all your online visits are really...
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Website, Content marketing

Web usability test. Check if your hotel’s website passes!

Do you know what the A / B test is? find out in this post about its benefits to find the best version of marketing...
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Website, Inbound Marketing

Checklist to choose a suitable online booking engine

There are advantages you cannot pass by if you have your own online booking engine. But, do you know which is the right...
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Website, Tourism

Do you know why your website needs a responsive design?

People use the Internet from their mobile devices everyday. If you want that your users feel comfortable in your site,...
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Website, Inbound Marketing

HubSpot methodology. Much more than a tool.

To attract potential travelers to your site, you need a good online methodology and a competitive tool to support all...
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Website, Tourism

Your web is not for you. It’s for your customers. What’s UX?

Why user experience is so important for your hotel website? Learn how to work for your website and your target....
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Online Strategy, Website

SEO Test. Are you positioning your hotel’s website?

If you had already started with your hotel’s website SEO, you need to do this test. Depending on the result, you will...
Boost direct bookings by leveraging your hotels website
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Strategy, Website

Improve your hotel’s revenue with Inbound Marketing

It's possible to increase the number of sales while reducing costs. Use the Inbound Marketing Methodology to improve...
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Strategy, Website

Keys to succeed with branding for hotels

A hotel has to be different, especial, memorable… In order to distinguish your unique offering, branding for hotels is...
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Online Strategy, Website

How to improve my hotel website: selling online experiences

How I improve my hotel website? There are some not so common ideas that will make you stand out from your competition...
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Online Strategy, Website

3 main reasons why your online marketing strategy doesn’t...

If you want to be where your customers are, you have to be on the Internet. Although it seems your online marketing...
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Strategy, Website

7 tips for your tech company to reach your customer

With these 7 tips for your tech company to reach your customer, ever will be easier. Learn how to sell tech products
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Online Strategy, Website

6 strategies to upgrade your hotel website

Are you wondering what are the strategies to upgrade your hotel website? Here we offer you 6 features to have in mind...
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Website, Tourism

Be tour operator free: create a website with its own...

Do you want to know the advantages of a website with its own booking engine? You will save on commissions and increase...
Learn the essential elements for your hotel websites anatomy
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Online Strategy, Website

Customers loyalty: one way to increase your web direct...

You may be wondering how to increase your web direct bookings… If that’s so, we can tell you that one key is customer’s...
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Strategy, Website

Ultimate solutions to increase hotels’ direct bookings

We show you some proves of the ultimate solutions to increase hotels’ direct bookings
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Strategy, Website

The cost of video marketing is becoming cheaper

Making a video today is no longer an expensive treat, because the cost of video marketing is becoming cheaper
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Website, Tourism

How to increase traffic conversion on your hotel website

There are many tactics that can be used to increase direct booking. Learn how to How to increase traffic conversion on...
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Website, UX

7 Rules to Success of your Mobile Web Design

Since April 2015 Google changed its algorithm to give more relevance in the results of searches to websites that are...
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Website, Tourism

Improve Bookings on your Website. Know the UX.

[:es]10 consejos de cómo aumentar las reservas en tu website gracias al UX[:en]How to Improve Bookings on your Website...