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    Video Marketing | Content marketing

    12 min de lectura

    Show, don't tell! Five keys about video marketing

    Written by: Antonio Andújar

    Traditional advertising is history. Furthermore, online advertising (banners and features) is also intrusive and users reject it. In fact, only 0.11% of users click on a banner. So a strategy of differentiation and engagement through content is crucial.

    To all this we must add that YouTube, the popular video site bought by Google in 2006 is already the second Internet browser with 2,600 million searches and for 2018 it is estimated that online video will mean 84% of all traffic in the Internet. According to the Interactive Advertising Bureau, 78% of brands will invest in Video Marketing in 2015 and 49% of those who have already done it in previous years will increase its investment. So it is clear that you can not pass up this opportunity that offers you video content to drive your marketing strategy.

    show don't tell

    However, as we like to be very clear and specific, here are five key reasons why it is important video content for your business:

    1. Improved awareness of your brand. Thanks to video you will inspire and impress your clients, using your brand keys and generating through great stories an atmosphere where connect emotionally. Video is used in order to get your consumers to know more about the products and services offered by your company. According to MultidivisionDigital 52% of users say that watching videos about a company gives them more confidence to become customers.
    2. It helps improve the overall SEO of our website. It helps generate more CTR (Click Through Ratio) through enriched Google results and generating natural links. In fact, your visitor will stay longer on the website, enhancing the SEO positioning even more.
    3. It is an adaptive tool. Video can be used in different channels and in different formats. In addition, it is perfect in mobile environments. In fact, most online video is consumed on mobile devices and then is shared on social networks.
    4. The story of your brand reaches directly. Everyone has a story and with video you will ensure that it reaches your target clearly. Time is money, especially when talking about internet users. When someone is browsing and comes to us, we must be aware that won't spend a lot of time. If we offer that potential user a clear and fast video, he will capture our message and if he likes it, most likely will convert.
    5. Increases conversion. Brand using video get better ratios than those which does not use it, plus video reduces costs on getting quality users. According to Brightcove, conversion on websites that use video is by 4.8%, a figure that far exceeds those websites not using video (and which remain in a conversion of only 2.9%).

    In short, these keys and different studies have confirmed the power of video as a sales catalyst and as an element of attraction for consumers. Video marketing is a very useful tool to win your customers' loyalty. Not only you will capture new users as we mentioned before, but it will also allow you to win their loyalty and make them to come back for more.

    So, if these 5 keys convince you that is time to for you to include in your digital marketing strategy the new king -video. In Amara we believe and we want to encourage you to see how we can help you to create videos with which you will gain in traffic, conversion, and you improve your brand awareness and push the relationship with your users - clients.[:]

    Double up your website conversion with video

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