Written by: Antonio Andújar
Traditional advertising is history. Furthermore, online advertising (banners and features) is also intrusive and users reject it. In fact, only 0.11% of users click on a banner. So a strategy of differentiation and engagement through content is crucial.
To all this we must add that YouTube, the popular video site bought by Google in 2006 is already the second Internet browser with 2,600 million searches and for 2018 it is estimated that online video will mean 84% of all traffic in the Internet. According to the Interactive Advertising Bureau, 78% of brands will invest in Video Marketing in 2015 and 49% of those who have already done it in previous years will increase its investment. So it is clear that you can not pass up this opportunity that offers you video content to drive your marketing strategy.
However, as we like to be very clear and specific, here are five key reasons why it is important video content for your business:
In short, these keys and different studies have confirmed the power of video as a sales catalyst and as an element of attraction for consumers. Video marketing is a very useful tool to win your customers' loyalty. Not only you will capture new users as we mentioned before, but it will also allow you to win their loyalty and make them to come back for more.
So, if these 5 keys convince you that is time to for you to include in your digital marketing strategy the new king -video. In Amara we believe and we want to encourage you to see how we can help you to create videos with which you will gain in traffic, conversion, and you improve your brand awareness and push the relationship with your users - clients.[:]