Written by: Anna Bramona
Certainly video, and especially video marketing for hotel chains, is trendy. And it’s not going anywhere, even though you may think otherwise. It is a trend becoming huge. There are many benefits of video marketing for your hotel chain.
The latest statistics make it clear:
Video represents 55% of consumer Internet traffic and in 2017 the figure will rise up to 67%.
7 out of 10 people positively change their perception of your brand after witnessing your business’ video marketing proposal.
85% of people is more likely to book than those who have not seen a video of your hotel.
75% of people who have seen your video marketing is going to share it.
Interesting figures, don’t you think? But sadly most companies or even medium to small hotel chains don’t really think it’s affecting them. Let us tell you, you’re wrong. Today, a large or small chain or even a simple 10-room establishment can and must think about a video marketing strategy. It is a key piece of Inbound marketing and here in general terms of small business, you’ll see why it’s efficient.
But if we focus on the hotel sector, there are 2 lines, only 2 distinct axes, which contain many benefits and which will trigger an increase in your direct bookings.
Video marketing has a storytelling -a narration, the essence of content marketing. So defends it Sarah Mitchell, Director of Content Strategy at Lush Digital Media. It’s the ideal bait for getting engagement, to connect with the audience, with your future customers. In addition, it is a way for your public to identify your brand because video makes it more visible.
We could be forever telling you about the wonders of video marketing. It is a key ingredient to improve your SEO positioning. Think about it. Otherwise you will be left behind. Hotel industry is highly competitive and worth being there. Can you imagine your video is being shared by thousands of people? We’re not saying it’s going to be easy. But clearly if you don’t bet for it, you will never get it. Here are some tips to help you improve your position in the network.
Truly you can produce a video from your smartphone, or ask your brother or even, in a rush, ask your neighbor’s friend who showed you last month his shiny new camera... But really, are you going to leave in their hands your hotel’s corporate image? Do you know in how many places could end up your video on the Internet? Do you really want that people all over the planet or, more importantly, your potential customers get a perception of your hotel that’s not accurate to reality? Let’s be serious. Get advices from the best. In things like this, you shouldn’t be playing around.