Written by: Antonio Andújar
Content marketing is part of a strategy to add value before asking anything in return and not to annoy (SPAM), as often do commercials on TV and radio or traditional direct marketing tactics, normally seen on the Internet.
To be clear, we are giving you an “academic” definition that always looks better: content marketing is strategically focused on the creation and distribution of content value, coherent and adjusted to attract and retain a clearly identified target and finally, causing this target to become profitable customers.
In fact, if you propose selling on the World Wide Web (is still there anyone who does not want that?) you will have to analyse the way your content is going to be distributed and offered. The low profitability and higher costs of advertising with classic formulas plus the empowerment of users (the sacrament of “first customer”), make it necessary to distribute and provide content that will attract, retain and get loyalty from your potential customers (users).
Hence, nowadays is almost impossible to “go fishing” customers with just one rod on the Internet. Therefore, it is vital to incorporate into the marketing strategy of your business a delicious and attractive “bait” at the rod. This “bait” is content created in order to win attention and, above all, turning those strangers who visit your website into customers and prescribers (loyal customers).
Content marketing has become a must in any digital marketing strategy. However, most businesses do not know it yet or they are still thinking about adding it. So if you want to know more about Content Marketing, we invite you to find out how we can help you.